Stuntdubl Business Search Marketing Consulting

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Todd’s commentary: This was among my favorite presentations at the conference, because it re-introduced an idea that is certainly worth revisiting. The ideas brought about by “digital natives” vs. “digital immigrants” is fundamental to understanding your user base on the web, and how they learn. There are some very interesting concepts in relation to these ideas that are often underexplored by web publishers. I am lucky enough to be a “digital ex-pat” - meaning I didn’t grow up with the new school learning while in school (rendering much of my education useless) - but I have highly embraced the digital world learning since my formal education. Thankfully, gives me some insights and understanding of both worlds - and the newfound understanding of this digital divide will make it easier to bridge that gap and market to the different levels of “natives”. Matt did an excellent job of presenting a VERY relevant concept to the group with the ways that it applied to their situations.

Todd’s commentary: Ezra gave a great introduction to the conference as the keynote. Reshaping delivery channels seemed to be a very important focus of the conference, and he had an exceptional experience level in the field.

Todd’s notes: Federated search is essentially the information industry’s terminology for meta-search. Federated search is used for querying multiple premium content databases. The panel did a nice job in discussing where the value propositions are in aggregating multiple data sources. Paul Levy’s viral video “The Content Butcher”, was definitely one of the highlights of the conference.

Todd’s commentary: Lesley made a good case for the need for federated search to add value within the premium content community. From what I gathered CSA has provided some unique solutions for publishers to aggregate their content.

Todd’s commentary: Tony had some great insight on the mobile content delivery market. If I really wanted to be ahead of the curve, this is the way I’d be moving. I really wanted to ask some questions about the fees associated with microbilling for content on mobile devices, but unfortunately there wasn’t time.

Todd’s commentary: This whole conference really opened my eyes to how important taxonomies are in other fields. There was a very humourous debate session during the conference that I didn’t manage to take notes on, but Majorie had an incredible amount of insight on taxonomy standards.

I got to do a delightful presentation at SES San Jose with Andy, Rand, and Chris on Social Networking (wikipedia and tagging). Chris is an incredibly intelligent and quite personable guy, and is quite entertaining to talk (debate) with, though we definitely hold some differences in opinion about the SEO community, and on our definitions of “SPAM”. I think Oilman may have rubbed off just a little bit - perhaps proving the value of SEO - but unfortunately not improving Chris’s opinion of the industry. Anyhow, during the session at SES Chris valuespammed the crowd with one of his new projects that I wrote down for later, which has turned out to be incredibly entertaining - BLAUGH. Check it out for a chuckle - I think Chris is a pretty damn good SEO, though he would never admit to practicing the craft due to his low opinion of our field. One of my personal favorites from blaugh: