Online marketing information can change quickly This article is 8 years and 243 days old, and the facts and opinions contained in it may be out of date.
Todd’s commentary: If you haven’t heard about Trexy – you will begin too shortly. Trexy has some very interesting technology “re-incorporating” user data into the search algorithms for improved relevancy. I got the opportunity to spend a bit of time with Nigel and his partner Megan, and have some discussion on their excellent ideas in regards to the future of search. I think their technology will be very well received if they can overcome the obstacle of critical mass (so go download the toolbar – and become a “trailblazer” for a bit).
Nigel Hamilton, CEO Trexy.com
Bookmarks, Histories, and Tags Ã¢â‚¬“ What’s next for professional researchers?
Definition – Connectors = numbers of sources the engine is connected to.
Problems associated with indexing the web:
How can you consolidate the data and maintain precision?
Tools to help precision:
Ã‚Â· Tagging Ã¢â‚¬“ Not always helpful
Ã‚Â· Takes time to apply a tag
Ã‚Â· Tagging something well is not easy
Ã‚Â· Tags can be inaccurate and misleading
Ã‚Â· User bias Ã¢â‚¬“ remember tags?
Ã‚Â· Is tagging the future?
Ã‚Â· What about the sins of search? Ã¢â‚¬“ sloth?
**note – Aaron has been known to discuss Memex in the past.
Trailblazer “those who find delight in the task of establishing useful trails through the enormous mass of common recordÃ¢â‚¬Â
How search for information?
Remember – my trails Ã¢â‚¬“ first we consultant our memories “do I know the answer to that?Ã¢â‚¬Â
Share Ã¢â‚¬“ Has someone else searched for this before?
Find Ã¢â‚¬“ If they don’t know then we look for the answer ourselves.
Uses the example of signs to the conference as a “trailÃ¢â‚¬Â versus remembering where the conference is.
Could we pass on microdiscoveries between people.
Trexy passes on trails from person to person
Q: How do we find the trail easier than the answer?
A: Trails are tagged with search terms Ã¢â‚¬“ tags ARE the search terms for the trail
Q: What are the differences between the open web and the enterprise space?
A: If there are two versions of the same book Ã¢â‚¬“ the book with highlighting and writing seems to be more valuable.
Q: How do you handle expert vs. non-expert?
A: There is currently no distinction. The distinction can be very valuable as people connect. “Our TrailsÃ¢â‚¬Â Ã¢â‚¬“ Friends within your “mindspaceÃ¢â‚¬Â for your given topics.
Q: I am skeptical of “one right answerÃ¢â‚¬Â Ã¢â‚¬“ part of the learning process is the journey.
A: Authority is a dynamic in itself
Q: Why are we so concerned with social tagging when search IS tagging Ã¢â‚¬“ can you expand?
A: People only have limited attention Ã¢â‚¬“ People have an information need to be solved quickly. A longer trail is more difficult to game.
Trails will get progressively shorter and shorter.
**More Notes from Todd – perhaps trexy would have assisted me with understanding how people search
The ideas behind Memex sound similar those of transactive memory systems in regards to disseminating and retaining large amounts of information through new alternative methods.