Online marketing information can change quickly This article is 10 years and 1 days old, and the facts and opinions contained in it may be out of date.
Todd’s Commentary: Finally, someone more disturbed by Web 2.0 than me!! Okay, honestly I like web 2.0 as a marketing tool, but those in the know understand that the concepts are the same – just packed in design dripping with ajax, round corners, and excessive use of gradients. Jean and I had one of my most enjoyable conversations at the conference on her excellent presentation topic. Jean is an SEO (she just doesn’t know it) – and often does “findability analysis” for website – a great term that I may have to swipe from her:) Our discussion sparked some interesting ideas for me including why SEO is more than just a process, and why it has such a negative connotation outside the circle of people that claim to be it’s artisans.
Web 2.0: The next Generation? Are you Serious? We’ve been doing this for years
What is Web 2.0?
Jean Bedord Ã¢â‚¬“ President, eContent Strategies
Word of Mouth Marketing
Digg/ news rating
Basic: Outside Services
Software as a service
On demand computing
Application service provider
Basic: Search Services
Public Web search engines Ã¢â‚¬“ google yahoo, msn
Commercial services Ã¢â‚¬“ dialog, factive, lexis-nexis
Desktop search – Coprnic, google
Enterprise search -Fast, verity/autonomy
Users want usability, not speed, in enterprise search
Online industry/ information scientist/ librarians
Answers to questions
Search industry Ã¢â‚¬“ agencies
Pay per click, pay per action/ impressions
Direct marketing/ direct response
Search engine optimization
Aggregation of consumer websites
Consumer vertical search
Databases created by aggregators
Basic saved searches
Rss feed subscriptions
Selective dissemination of information
Advertiser buys ads
Search engines display on search results pages
Publishers allow on webpages
Search terms to the user
Indexing to content producer
Basic: Ranking results
Literature citation analysis
Chronological Ã¢â‚¬“ Date of publication
Business basics are constant!
Content is still challenging
Technology keeps changing
Jargon obscures evolution and functionality.
Search Engine Ã¢â‚¬“ Google or Dialog?
Been doing this for 40 years!