Stuntdubl Business Search Marketing Consulting

I’m a sucker for cartoons now - this one deserved a link:


SEORefugee Cartoons
SEO Idiot has done some cartoons as well-and-
My new themesong.

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The ASIDIC conference was a completely new experience for me. It gave me a chance to get outside my comfort zone in the world of search and try to soak up some of the cutting edge information in an entirely new field. The conference gave off a bit of the same vibe that the music industry must have felt shortly after the reign of Napster began. MP3’s were “good enough”, and so is Google in many instances. I’m sure premium content will make out just fine, but the shifts in distribution and consumption within the marketplace has caused a chasm that many will fall into. It will also create a lot of opportunity, as folks in the music industry have established with the increase of music consumption. The experience of focusing on distribution models was quite eye opening, and inspired many ideas that will definitely come in handy for future ventures.

Just in case you missed in the previous post - please contact me with any mistakes. The notes are pretty raw - with just a little bit of personal commentary, so please let me know if you spot errors or oversights.

Todd’s commentary: Paul caught a bit of flack for Frank’s title on the session, but he lived up to his rep. Thomasnet has made a great leap of faith from beyond the confines of a subscription model to shift to a new media ad model. His interview with Frank was both entertaining and insightful. I asked a question about what were the determining variables of where the “registration wall” should exist with such a site (which I thought was quite pertinent to everyone in the room) - but was too busy listening to actually type his response.

Todd’s commentary: If you haven’t heard about Trexy - you will begin too shortly. Trexy has some very interesting technology “re-incorporating” user data into the search algorithms for improved relevancy. I got the opportunity to spend a bit of time with Nigel and his partner Megan, and have some discussion on their excellent ideas in regards to the future of search. I think their technology will be very well received if they can overcome the obstacle of critical mass (so go download the toolbar - and become a “trailblazer” for a bit).

Todd’s Commentary: Finally, someone more disturbed by Web 2.0 than me!! Okay, honestly I like web 2.0 as a marketing tool, but those in the know understand that the concepts are the same - just packed in design dripping with ajax, round corners, and excessive use of gradients. Jean and I had one of my most enjoyable conversations at the conference on her excellent presentation topic. Jean is an SEO (she just doesn’t know it) - and often does “findability analysis” for website - a great term that I may have to swipe from her:) Our discussion sparked some interesting ideas for me including why SEO is more than just a process, and why it has such a negative connotation outside the circle of people that claim to be it’s artisans.