Stuntdubl Business Search Marketing Consulting

How Do People Search: How Learning to Search Better Made Me a Better SEO

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There are lots of ways you can learn to be a better searcher. I probably perform, at minimum, several dozen searches in a given day. Sometimes hundreds. There are two common reactions to not getting the results that I want: I use a more specific query. I use a more general query.

If You are Marketing to Everyone…You Can Reach No One

Pick your niche. Know your demographic. How many times have you heard it? Ten. A hundred. A thousand? Yes. It is cliche. Yes, every SEO, SEM, marketing company, ad agency, and business consultant says it. Mainly because it’s right. No one LIKES the used car salesman approach of the “hard sell”. No one wants your BRAND forced down their throat. They want Tivo’d TV, XM/ Sirius radio, no banner ads, and only products that aren’t blurred out on MTV. They want products that were placed and reviewed positively by people they identify with. They want to buy from someone they trust, who has taken at least five minutes to TALK to them before trying to swipe their pocketbook.

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