Blog archives for Thursday, August 17th, 2006

Top 11 Reasons SEO is Better Than PPC

I stopped by my buddy Brad “Ewhisper” Geddes site today to send him a funny list of dumb PPC ads, and noticed his Top 10 reasons PPC is better than SEO. Of course, I had to add a little one-upsmanship. In reality, both SEO AND […]

How a Best Posts Page Will Increase Your Blog Subscribers

I started reading through some of the blogs I hadn’t heard of from Rand’s list of top 50 blogs (mostly from some of the comments), and realized just how important it is to showcase your top posts. For me personally, it is the difference between […]

Search Engine Marketing Site Audits and Strategic Internet Marketing Training and Consulting

I thought it was worth mentioning that I’ve recently “officially” decided to make a more long-term committment to doing independent consulting work. For now, I’ll be focusing mainly on doing site audits and developing strategies for people looking to do their own SEM work, or […]

Search Engine Strategies – SES San Jose 2006

Next week I’ll be attending SES in San Jose. If you’re planning to be there too, be sure to flag me down and say hi, or drop me a note ahead of time and let me know you’d like to chat. I’ll be a panelist […]

How Do People Search: How Learning to Search Better Made Me a Better SEO

There are lots of ways you can learn to be a better searcher. I probably perform, at minimum, several dozen searches in a given day. Sometimes hundreds. There are two common reactions to not getting the results that I want: I use a more specific […]

If You are Marketing to Everyone…You Can Reach No One

Pick your niche. Know your demographic. How many times have you heard it? Ten. A hundred. A thousand? Yes. It is cliche. Yes, every SEO, SEM, marketing company, ad agency, and business consultant says it. Mainly because it’s right. No one LIKES the used car […]