Got a message from Mr. Oilman late last week asking if I’d like to do part of SEORockstars with him. I asked what the topic would be (already knowing the answer) - so I have a few ideas I’m bouncing around, and would be happy to touch on near any questions anybody out there has, so feel free to post any suggestions.
1. Highly intelligent PPC automation tools and arbitrageurs
2. Age factors impacting trust score
3. Ad agencies catching on to SEO
4. User data validation for trust score
5. Saavy affiliates with established sites that don’t like competition
6. SE’s shifting of the content revenue model
7. Diminishing conversion rates for link requests
8. Just like the “real world” $$$$$$ will again = trust
9. Ad agencies playing ball with SEO’s
10. The day Aaron retires from building free tools
11. Leveling of information between buyers and sellers
So I wrote a little bit on how important I think a best posts page is to your blog users, and figured I’d go back through and review my archives a bit. I added a few little things, organized, and prioritized my new best posts page. Enjoy.
I stopped by my buddy Brad “Ewhisper” Geddes site today to send him a funny list of dumb PPC ads, and noticed his Top 10 reasons PPC is better than SEO. Of course, I had to add a little one-upsmanship. In reality, both SEO AND PPC are essential to online marketing visibility, and they complement each other nicely, but I gotta have some fun with ol’ Ewhisper, and, like him, I tend to be a little bit biased.
I started reading through some of the blogs I hadn’t heard of from Rand’s list of top 50 blogs (mostly from some of the comments), and realized just how important it is to showcase your top posts. For me personally, it is the difference between me subscribing to your feed in bloglines, or clicking away and having it sink into oblivion where I’ll never read it again (unless perhaps someone else mentions it again).
I thought it was worth mentioning that I’ve recently “officially” decided to make a more long-term committment to doing independent consulting work. For now, I’ll be focusing mainly on doing site audits and developing strategies for people looking to do their own SEM work, or looking to bring a team of search engine marketers in-house.
Next week I’ll be attending SES in San Jose. If you’re planning to be there too, be sure to flag me down and say hi, or drop me a note ahead of time and let me know you’d like to chat. I’ll be a panelist on SEM via communities, and Search Engines: Friend or Foe?, both with an esteemed group of other great speakers. For more information, check out Search Engine Strategies.com.
