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12 Different Types of Links and How To Get Them

Filed under: Link Development by Stuntdubl SEO at 11:00 am, 8/21/2006

Been meaning to do a revisit of the types of links that I discussed from “Balancing the Link Equation”, which is based on the thought process from a couple Pubcon presentations. Andy and Aaron just put out an excellent guide of 101 link building tips, and it kicked me in the butt to get it done, so I could give their article the proper link love it deserved.

Types of links and how to get them

Using a arbitrary ficticious example of an informational site about real estate law. **I do not currently work with any sites of this type.

In this example, we have two specific themes to dive deeper into that are relevant to our search - real estate and law. Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of THOSE sites), and sites that share similar themes.

1. Authority links
How to obtain them: Start with your related category in the Google Directory
What to look for:
-Top rankings for big terms - city or state + real estate, vertical category + lawyers
-Sites that currently offer links out
-Sites that would benefit from offering users your content
Examples: real estate law
Other Notes: Authority links are an absolute must for improving your trust score these days. This is a MUST for a new site, and should be where you start your efforts, and always be dedicating SOME time. Suck it up, and take the time it takes to get some quality, trusted links. The existence of trusted authority links will make or break your site. Find the 800 lb. gorillas in your field, and **find a way to get on a dozen or so of them. Failing that, hunt their backlinks, and find a way to get on some of those pages. Use some creative queries with the combination tool. Give the tattler a shot.

**Find a way - How? - Buy, borrow, beg, and barter.

2. Directory links
How to obtain them: Pony up some cash
What to look for: Generally easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.
Examples:law directories, real estate directories
Other Notes: My gut feel is that too many directories triggers a filter. I wouldn’t go over 10 - 15% of my total link ratio on my own sites for my own sites at any given time. Start with a few highly trusted directories. (Yahoo dir, business.com, MSN SBD, BOTW), and add some others after you have many more links added to your profile.

3. Reciprocal links
How to obtain them: Make some friends - Don’t go overboard
What to look for: Strong links that are complementary to your site.
Examples: Private investigators may be useful to a client that is in need of information on real estate law. Focus on content for your niche, and use your resources to build strategic linking partnerships.
Other Notes: Reciprocal links are NOT dead - relying on reciprocal links is. They are not a magic bullet anymore, but they do occur “naturally”. They are a piece of the equation - use them to your advantage but don’t get carried away. Using a number out of the sky (read: untested) - I would say under 10% of most sites links should be reciprocal - make them count.

4. Run of site links
How to obtain them: Easy to buy
What to look for: Sites that are highly on topic to you.
Examples: You’re on your own on this one - not outing anybody - sorry.
Other Notes: ROS links can spell trouble, but they can also help to balance your equation. If MOST of your links are from unique IP’s/domains - you can get add a couple, and get some great anchor text easily. Make sure to use some specific 2nd tier keyphrases that you might be able to hit some rankings for. Caveat: ROS links can really hurt a site’s link profile if not used wisely. Use with caution.

5. One way links from friends or related sites.
How to obtain them: Go to conferences and tradeshows, e-mail folks and make friends, offer something useful in return.
What to look for: People in complementary niches
Examples:Blogrolls
Other Notes: Don’t link ALL your sites together and stay on topic.

6. Edu and .Gov links
How to obtain them: Be nice to future interns. Offer some career assistance and/or advice.
What to look for: .edus and .gov TLD extensions - Da ‘hoo recently changed some things to use siteexplorer, so most the good tools broke (sorry, I’m not a developer), but you can still used advanced search to restrict searches to these TLD types.
Examples: real estate law resources
Other Notes: There are plenty of ways to encourage .edu and .gov folks to link to you (mainly good content or resources). It should be noted that there is most likely NOT special weight on these TLD’s, but they generally have much more trust score associated with them because they are generally of higher quality.

7. Radio station, television, magazine, or newspaper links
How to obtain them: Buy ‘em, or find a journalist
What to look for: Local news or someone looking to write a story.
Examples: real estate law news
Other Notes: Do some traditional media advertising, and negotiate for some extra special link love.

8. Press release links
How to obtain them: Find sites that offer press release submission services and submit your NEWS (*note - this does not mean any crap you just want to link stuff)
What to look for: People in your niche who want news as content.
Examples: PR.com, PRWeb.com, and many more
Other Notes:Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember (again) this is only a small part of your overall link profile.

9. Article bio links
How to obtain them: Write a few articles, or have some written for you. Rinse, repeat.
What to look for: Industry authority sites that accept submissions from guest writers
Examples: “real estate law” + “submit articles”
Other Notes:
This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate (or demand) great content in return for the exposure and link pop you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.

10. RSS/ Blog aggregated links
How to obtain them: Pretty easy - start your blog and aggregate - also known as scraper links.
What to look for: Blog and RSS directories to submit to, and tagging sites.
Examples:
Other Notes: Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re “power” is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.

11. Comment and Profile Links
How to obtain them: Contribute to others websites - yes, REAL contributions.
Examples: Look for sites that don’t use the nofollow tag and show up in other folks backlinks.
How to obtain them: Contribute something worthwhile to a community or blog. Stick around awhile - don’t be a jerk and jus’ spam sites, you’ll probably get turned off or blocked anyhow.
What to look for: Sites without nofollow tags or redirects.
Examples: Sorry, you’re on your own, this is not hard.
Other notes: Not much to add, people have been using forum links, comment links, and profile links for a long time. Again, these links’ value is marginal, and only a very small piece of the puzzle.

12. Presell Page Links
How to obtain them: Obtaining presell pages takes link negotiations to a whole new level. Good luck outsourcing this. There are opportunities to purchase presell pages.
What to look for: Sites open to advertising that aren’t going crazy with it. Look for the happy medium.
Examples: You’ll have to write a page of good content. Create a whole webpage based around the target sites template. Make it as little work as possible for the person you’re requesting a presell page from (they’re already doing you a big favor).
Other Notes:Welcome to link builder zen. Get as many as you can possibly get. They offer direct traffic and rankings as well as highly targeted link pop.

Balance is the key term in a link profile. If you tip the scales too far on near any type of link you are going to setoff alarm bells to the algos. Don’t be dumb. Use all the tools at your disposal to achieve balance in your link equation. My guess is that link juice for rankings these days is pretty close to the pareto principle 80% of your “power” is going to come from the top 20% of your links.

**Added - Courtesy of Cameron, I found Neil’s real nice 5 piece series on getting links.

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things of sorts
August 21st, 2006,
3:16 pm

Link Building Tips from the Pros…

It seems that some of the big names in the industry decided to list their favorite ways to build links, and they are all well worth a few reads to digest them. Without further ado:

101 Ways to Build Link Popularity in 2006 by Andy Hagans and Aaron Wal…

Getting Links: Hook people up with coke | SEOdisco :: SEO Blog by Kid Disco
August 21st, 2006,
5:47 pm

[…] Hot on the heels of Andy Hagans and Aaron Wall’s widely mentioned “101 Ways to Build Link Popularity in 2006” comes Todd Malicoat’s kick-ass post on “12 Different Types of Links and How To Get Them.” […]

i, Revenue : i Revenue. Personal Tech Blog. iRevenue and Tips.
August 21st, 2006,
10:48 pm

[…] Link Devs Here’s a great Link Development tips, by Stuntdubl SEO and was well pointed out in ” 12 Types of links and how to get them ” Lots of stuff written but one of the notable point was Look for sites that don’t use the nofollow tag and show up in other folks backlinks. […]

Loren Baker
August 21st, 2006,
11:33 pm

Excellent post Todd. This should be printed out and tacked to the bulletin board (or the forehead, depending on your ruthlessness as an SEM Manager) of every SEO and Internet Marketing Specialist from the ranks of link building lackey to sales strategist.

K.Ching
August 22nd, 2006,
3:56 am

great postTodd!
thnx for sharing

Stuntdubl SEO
August 22nd, 2006,
11:24 am

K. Ching - that header on your site is awesome. Lovin’ it man. Can’t read the site, but the top rocks.

Presell Page Man
August 22nd, 2006,
3:08 pm

Todd,

this is another high quality post - I love your analytic way to structure your lists and posts… and while Aaron/Andy’s Linking 101 is great, this one is SUPERIOR!

Thanks again for putting this together!

Presell page man

Marketingfan.com
August 22nd, 2006,
3:28 pm

12 different Link Types and 101 ways to get them…

Some great and some not so great new linking resources released in the last days

…

Bart Gibby
August 22nd, 2006,
7:16 pm

Todd,

Sweet blog bro, Dave Bascom of http://www.searchtrends.org/ told me about your blog. He said I should take a look at this post specifically becasue it would help me create a “balanced link building effort”.

So I appreciate all your work in researching and writting this blog post inparticular. Oh and thanks for giving it away for free!

I love blogs!

Cheers,

-Bart

Eric Ward
August 22nd, 2006,
11:41 pm

Well done Todd! -Eric

Lancer
August 23rd, 2006,
8:49 am

A good, practical, down-to-earth “white hat” guide. It’s important as it’s difficult for individual, smalller businesses to get good rankings on Google, because they aren’t a great big authority of anything, and they aren’t necessarily providing huge amounts of imformation to the general public, but still deserve to be recognised (and found) as useful online shops.

.Connect » Blog Archive » Daily Updates
August 24th, 2006,
5:25 am

[…] Συμβούλες για να αποκτήσετε εισερχόμενα links (link building campaign) […]

Martin Araujo
August 24th, 2006,
4:21 pm

These are great tips and I thank you for your advice thanks.

dave
August 24th, 2006,
4:32 pm

Business.com is now using no-fiollow tags so their links, for SEO, are worthless. Do you agree? TY

Web Server India
August 26th, 2006,
12:19 pm

Very informative post. I like this post it’s too much informative for me because all the links type you have listed at one place.

Dave Dugdale
August 28th, 2006,
1:08 am

Great post. I heard you on webmasterradio and thought i would stop by. I also saw you at SES.

I will stop by again in the future.

Dave

ReapWhatYouSeo.com
August 28th, 2006,
11:26 am

[…] trophy room. No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTMLallowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong> […]

Elena
August 30th, 2006,
1:23 pm

Thank you for great post.
Thanks Jim Boykin blog link I have one more source to read.

Keith Holloway
September 4th, 2006,
11:27 am

Great catalog and explanation of link Types, Todd. I agree with PreSell Man - While Aaron’s post on 101 ways to get in links in 2006 was very cool - this is superior. Some useful information here in between the basic overview of links types.

AZ Land Man
September 9th, 2006,
4:31 pm

The best way to get links back is write a post such as this, Todd. I followed to this from a respected forum.

Great Job !

Tony Kawaguchi
September 14th, 2006,
10:05 pm

I’m confused about the link services like linkmarket dot net and linksmanager dot com, because some of the sites that use them a lot have great success. If you google hawaii real estate, one site that comes up is dot com, and have tons of links - i think most from linksmanager dot com.

so i have lots of people telling me not to use them, but then i see sites having great success. so what is the story? should I use linkmarket dot net or one of these other sites or not? what do you think?

*admin note - sorry, no outing of sites

Jeff
September 25th, 2006,
9:00 am

these are very good suggestions, but i think when posting to web directories like http://www.leadinglinksdirectory.com/ and others you should always choose the most targetet category since there is a huge diffrence between the url description in categories like http://www.leadinglinksdirectory.com/Auto_Services/ and URLs description in the category http://www.leadinglinksdirectory.com/Web_Services_Resources/

IndigoSEO
November 9th, 2006,
11:09 am

Excellent categorisation but simplistic to suggest 12 distinct categories/themes when many links will not neatly fit into brackets and the fact that there are varying qualities of each within the themes, However post will be useful for those new to link building and for you to get some link love yourself ;o)

Jeremy
November 20th, 2006,
2:35 pm

Good list and I enjoy your concise writing style. Found the list from the Website Services article. Working on some of the things you are talking about on my site experiment over at www.whatsgottago.com

lusin
December 13th, 2006,
4:26 am

nice:)thank you for your site list address

i’m just try to learn english seo

How to get the most from Links « Inside a Paranoid Mind
February 3rd, 2007,
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[…] 12 Different Types of Links and How To Get Them - Stuntdubl - Search Engine Marketing Consultant […]

Tim
February 16th, 2007,
6:45 am

Nice list.

I have a question about links that are some how separated from the body of the text (placed in locations like the footer) vs. links that are built into the text (wikipedia style). Do they have more value?

Kristian
February 27th, 2007,
9:15 am

Great list ! But it’s hard to get links.

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Everett
April 22nd, 2007,
10:16 pm

Came here from your playbook. Both great posts. Keep up the stellar blogging.

Hint: Write something related to health and fitness and drop me a line so I can give you a link.

See you in San Jose?

Everett

Vijay Gupta
April 25th, 2007,
6:01 am

Nice article that provides ways to obtain links with fine examples and other links like 101 ways to build link popularity.

» Proper Care and Feeding of Your LinkloverOrbit Now! » Blog Archive
May 7th, 2007,
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[…] Related:  Todd Malicoat, the Internet Marketing Consultant behind Stuntdubl.com, offers 12 Different Types of Links and How to Get Them. And here is a suspiciously similar post, 15 types of links and how to get them, by Joe Whyte at Get Rockyfied. Of course, not all links are created equal and different links have different goals. […]

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May 28th, 2007,
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[…] Continued… * Meetup.com Go to meetup.com, and get a link with your desired anchor text this can be a great link, and is preferably a authority link. This idea came from Search Engine Journal by Loren Baker, to read more into this visit Loren Baker, Authority link through meetup.com * Multiple Yahoo Listings This is a excellent way to gain more authority to your website, and I notice a lot of seos are not talking about it, but submit to multiple yahoo directories in different countries. These are all coming from sub domains, so each links counts as an authority link, and another point with the search engines, some of these links might have low page rank, but are still carry a great trust rank factor. UK Yahoo Web Directory Page Rank 7 - *Autority Site* Canada Yahoo Directory Page Rank 6 - *Authority Site* India Yahoo Directory Page Rank 6 - *Authority Site* Asia Yahoo Directory Page Rank 4 - *Authority Site* International Listings Check here for a complete list of directories that yahoo provides * E-Mail Sign Up If your website has specials offers, give aways, or education resources use a e-mail list to send out these things, so offer your visitors a form where they can sign up for specials, educational links, and etc. You’d be surprised the link pop you could get off something like this. Below I will go through certain techniques that are unethical ways of achieving links. * Bugging for Links Continuously bugging for links, and asking for links, e-mailing webmasters and bugging for links. Not only can this be unethical, but it will not bring very good out look on a particular company in general, and sometimes people will wonder if your a failure, and won’t do business with you, as sad as it sounds. Now that I have discussed various ways of building links, and how seo works, I will describe certain aspects on how a website is valued with Google such as page rank, trust rank, and other numerous things. * Trust Rank Trust rank is highly important to search engines such as Google, trust rank is the trust you have with a search engine, typically the older domain you have the better trust you have with Google, but the more natural links that are pointed to your website that have a high trust value with Google is great, it will pass trust to your website. * Page Rank Page rank is how important your website is considered to the search engines, the higher page rank, typically the higher search engine rankings you will gain, page rank is earned by links, and considerably we do not promote the use of increase page rank, page rank is dedicated by gaining natural links that are coming from other websites, the higher pr level on a website listed to yours the more link juice it will pass - depending on outbound links the page already has. * Bad neighborhoods Bad neighborhoods stay away from them, if you find links that are offering higher end links, but then you check the website, and you see porn, gambling, or prescription drugs on the site, don’t put your link in there this can hurt lower your trust rank with Google, which granted after gaining so many trust links from Google these links won’t really matter to much, but its highly important to stay away from these linking methods. Link Building Resources, Techniques, and Tips. * Tips from best pages to get links from (Jim Boykin) * 66 ways to build links (Brandon Hopkins) * 12 Different Types of Links and How To Get Them (Todd Malicoat) * 101 ways to build link popularity in 2006 (Aaron Wall) * Why that site with 50 backlinks beats your site with 1000 backlinks (Jim Boykin) * Explaining to clients how to get links * Do it your self seo (John Scott) * 131 (Legitimate) Link Building Strategies * 25 Link Building Ideas / Guide (Jim Westergren) * 5 Facts on Link Building (SEO Pedia) * Over 125 Link Building Strategies (Robin Nobles, Eric Ward, John Alexander) * Link Building Basics (SEROUNDTABLE) * 22 Written Articles on seo by Jill Whalen What is Social Media? I decided to list this because a lot of questions are being asked about social media like what it is, how can it be applied to seo, and similar questions. Believe it, or not. A lot of seos still don’t use social media for seo, and link baits and are focused on buying links, or other techniques, but if a website does not have baity content, or quality the chances are it won’t be that successful. * Social Media (WikiPedia) * Social Media Optimization (Search Engine Watch) * 3 Ways Social Media Marketing Helps SEO (Search Engine Land) * Social Media for Small Business (Search Engine Land) * The Power of Social Media, and Blogs (Top Rank Blogs) Link Baiting Resources * Link Baiting (Search Engine Journal) * What is LinkBait? (problogger, very good blogger) * Link Baiting (Eric Ward) * Text Link Brokers Link Bait * Link Baiting (Andy Hagans) * Use Link Baits To Catch Better Rankings (Bill Hartzer) Link Building Interviews / Search News Interviews listed below, from of the most comprehensive successful link builders in the seo game, I listed the interviews because this is a important part of link building by reading all this interviews you could learn some insight on how people are building links, there careers, best way to build links, what the seos think about links, and more. * Jim Boykin Link Building Expert Interview * Eric Ward Interview * Search Marketing Interview With Jim Boykin * Aaron Wall Interview * Another Aaron Wall Interview done by Tyler Dewitt * Jim Boykin Interview Done by Tyler Dewitt * Jill Whalen Interview done by Online Marketing Blog * Brian Clark Interviewed By Aaron Wall This article was originally written by Tyler Dewitt at Dewitt’s Media (The Secret Handbook) __________________ DeWiTT’s Media Daily News, Tips Get Paid To Blog, Sign Up Below $10 Dollars per Post Get Ranked! Buy Contextual Links Now! $20 dollars per link Get Paid to Blog $10 dollars per post […]

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[…] Anyone who has ever done link building knows there is a lot that goes into link building. One of the most challenging parts is getting your request noticed from the site owner that you want a link from. We’ve all received the standard, run of the mill request that we just delete instantly. But today I got a good one, and it almost made me give out a link (almost). (name withheld) Here, […]

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[…] 21. 12 Different Types of Links and How to Get Them (Stuntdubl) 22. 101 Ways to Build Links in 2006 (SEOBook) 23. 66 Ways to Build Links in 2007 (Brandon Hopkins) 24. Getting Noticed by A-list Bloggers vs. Getting on Digg Front Pages (Digital Inspiration) 25. Do You Digg This Headline? (Copyblogger) 26. Why Too Many Little Icons Can Easily Distract Your Visitors (Pronet Advertising) 27. How to Generate Targeted Site Traffic Without Search Engines (Scoreboard Media Group) 28. Linkbait, Reports of My Death Are Greatly Exagerated (Graywolf SEO) 29. SEP Advice: Linkbait and Linkbaiting (Matt Cutts) 30. Blogging SEO Basics (Matt Huggins) 31. Search Engine Optimization for Blogs (ProBlogger) 32. 8 Simple SEO Tips for Blogs (JohnTP) 33. How to Enhance Your Blog’s SEO and Attract Relevant Traffic in One Easy Step (Technosailor) 34. Is it OK to Write for Digg? (Copyblogger) 35. Get Your Blog Out of the Google Supplemental Index (Not So Boring Life) […]

LinxJinx Narsi
July 2nd, 2007,
1:32 pm

Great post, and I mean it.

I like this post especially because of the meticulousness with which you have classified the various types of links…sure, there is really nothing new mentioned here, but you have been able to tell the important things in a new way…and it is cool to have tips on how one can go about getting each type of link as well…

Many thanks! Have included this link at my page “LinxJinx - The Inbound Links Encyclopedia” @ http://www.billdoll.com/dir/r/ci/internet/marketing/linxjinx/linxjinx.html

Brian
July 8th, 2007,
2:13 pm

Great post Todd. Being a new blogger I found this advise very handy

Thanks for sharing

My New Tech Blog http://www.britec.co.uk/techblog/

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[…] 12 Different Types of Links and How To Get Them Stuntdubl - August 2006 […]

Barry Cox
August 13th, 2007,
2:08 am

Seriously, this was so helpful to me . I am a new webmaster. Thanks so much!

Jeffrey Smith
August 22nd, 2007,
10:46 am

Excellent post, on link building. I think I missed the boat on this one after looking at the date, but the fact remains that this page is still dominating the serps when searching for link building strategies. Great job Todd.

Smart SEO Blog » Blog Archive » 7 Excellent Link Building Resources
August 28th, 2007,
12:38 am

[…] 12 Different Types of Links and How To Get Them This article gives practical ways to get different types of links. The types of links include authority links, run of site links, .edu and .gov links, and even offline media links. The article has tips on what to look for with each type of link as well as specific places to find them. […]

Jem Smith
September 1st, 2007,
10:05 pm

Hi

You done a good job for SEO professinal.

Regards
Anil

The Best Internet Marketing Posts of 2006 » techipedia | tamar weinberg
December 13th, 2007,
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Jenna Ryan
December 17th, 2007,
12:15 am

How do you feel about paid-links in light of Google’s recent PR slap? (November 07)

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January 4th, 2008,
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Boston SEO
January 6th, 2008,
1:48 am

I believe press releases are the best way to get inbound links since its easy and it dosent require a lot of work on your part. Also, its a good way to show up on search engines news when people search for you services or products. The best one is PR web but it also expensive about $360 per article.

Erica DeWolf
January 25th, 2008,
12:18 am

Great list! But remember, creating quality content will urge others to link to you naturally, with little or no work on your part. Great post, thanks!

SEO by SEO
February 17th, 2008,
11:39 am

Thanks for the advice, great site lots of quality seo constants here. I agree with the last post prweb is the fastest way of getting links and I would recommend just pass the cost onto the client. They are the ones who want to get up to the top or they just carry on paying google for PPC>

ravi
February 18th, 2008,
7:09 am

good one. i really thank full to for good information.
link bait also to get the good back links.

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March 12th, 2008,
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[…] Stuntdubl’s 12 Different Types of Links and How to Get Them. Todd Malicoat put together a nice list of the various kinds of links that are out there, along with some ways to acquire each. This is important since we want a site’s link profile to be varied. If all of your links come from one source (all directories, or all social bookmarks) it can obviously set off a red flag. […]

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Billy
April 16th, 2008,
7:08 am

Wicked article keep up the good posts :)

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