11 Rising Barriers To Entry for Small Businesses on the Web
1. Highly intelligent PPC automation tools and arbitrageurs
2. Age factors impacting trust score
3. Ad agencies catching on to SEO
4. User data validation for trust score
5. Saavy affiliates with established sites that don’t like competition
6. SE’s shifting of the content revenue model
7. Diminishing conversion rates for link requests
8. Just like the “real world” $$$$$$ will again = trust
9. Ad agencies playing ball with SEO’s
10. The day Aaron retires from building free tools
11. Leveling of information between buyers and sellers
**Added Matt - has a very nice list of rebuttals - that there is increasing opportunities for small businesses.
4 Comments Leave a comment »
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Brandon Hopkins
August 20th, 2006,
3:23 pm
Todd, I agree 100% with all of your ideas. Another I would add is that SE’s are looking more at user interaction ratings, i.e. Digg and Google bookmarks. With these types of things adding to the ranking score, it will be harder and harder for new sites to rank.
Marketingfan.com
August 22nd, 2006,
10:02 pm
Interesting links of the day…
…
SEO news » Matt McGee & Todd Malicoat on the Barriers to Entry for Small Businesses on the Web
August 30th, 2006,
5:56 pm
[…] I love the back and forth in the SEO sphere, and this example from last week fits the bill perfectly. Todd Malicoat (who impresses me even more every time he posts) wrote a list of the 11 Rising Barriers to Entry for Small Businesses on the Web. Although I agree with Todd that the online world is certainly getting more competitive and making it harder for small companies to achieve visibility, I love Matt McGee’s response - Barriers to Entry… or Opportunities? […]
frackers
November 19th, 2006,
9:09 am
Hello there, I just wanted to say hello and to thank you for your great website. I really enjoyed looking through it!
http://www.frackers.com/eng/2006/
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