Online marketing information can change quickly This article is 10 years and 7 days old, and the facts and opinions contained in it may be out of date.
I stopped by my buddy Brad “Ewhisper” Geddes site today to send him a funny list of dumb PPC ads, and noticed his Top 10 reasons PPC is better than SEO. Of course, I had to add a little one-upsmanship. In reality, both SEO AND PPC are essential to online marketing visibility, and they complement each other nicely, but I gotta have some fun with ol’ Ewhisper, and, like him, I tend to be a little bit biased.
**Okay, free is a total misnomer, but you get the point – and credit goes to Doug Stotland of MSN Adcenter who I had the pleasure of meeting briefly at SES.
*Disclaimer – I do SOME PPC and it is a great method to drive traffic, but please understand my bias here. I love all kinds of converting traffic, I just like long-hanging fruit. I’m amazed at the developments in PPC in the last year that I haven’t really kept up, and it does truly move as fast, if not faster than SEO with algo changes, etc. There’s some GREAT money to be made in both fields, and if you can master both, you’re going to be in great shape.