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A good SEO is both a geek and a suit, and is able to speak the language of both worlds. Providing SEO services without understanding both business and techie principles is the equivalent of trying to teach english to spanish children without knowing both languages and cultural mores of both fluently.
A few ways to judge if you may even be a tech guy that speaks marketing:
7 – You’ve heard of Ogilvy, Leo Burnett, Saatchi and Saatchi, Crispin Porter + Bogusky, BBDO, and can speculate how many boxes they run, their bandwidth speeds and marvel at how well Grand Theft Auto would run on their intranet infrastructures.
8 – You buy text links and optimize webhost performance.
9 – You are a certified Ambassador, Adwords professional, A+, network +, and cisco certified MCSE (marketing computer speak explainer).
Your marketing guys and gals need to communicate the how’s and why’s of both marketing and SEO to their caffeine and sugar sipping cohorts coding databases down the hall.
SEO/SEM is getting your marketing guys to talk to your techies (and maybe even hang out and ENJOY their differences of world and work views). SEO is bridging the business/ technology communication digital divide. I really enjoy both worlds, and training on the areas that oftentimes get missed when the dialogue is incomplete or strained due to how different they have traditionally been. Think of the stereotype of both groups (while stereotypes are not great, they are often based somewhat in reality), and you couldn’t have two more different type of people. These differences cause the cognitive dissonance that IS SEO.
This is the essence of SEO – project management that improves the communication between folks who specialize in marketing and those that specialize in technology for a better understanding of improving the relevance of a website for optimial search performance. This is a new idea, and even the personality type is a completely new one (thus the demand right now). If you work for a marketing company, ad agency, PR firm or SEO company that needs some strategic advice – I have a deal for you, Drop me a line, and I’ll fill you in, or point you in the direction of some good folks and information that may be able to help you.