MySpace Case Study Revisted: The Will of Loyal Community Members
Online marketing information can change quickly This article is 12 years and 125 days old, and the facts and opinions contained in it may be out of date.
A little while back I posted, “How to access Myspace by proxy through your school’s firewall“. I was pretty amazed by the lengths these users are willing to go to access their favorite site (if only they were so determined to do their schoolwork!).
Myspace users are indeed fiercely loyal to being able to access their favorite site. Here’s Just over a weeks worth of various search queries in January that happend to pop up somewhere because of that post:
| 59 | myspace proxy |
| 25 | how to get on myspace at school |
| 16 | access myspace |
| 15 | proxy myspace |
| 15 | school blocked myspace proxy |
| 13 | how to access myspace |
| 10 | myspace at school |
| 9 | how to access myspace from school |
| 9 | myspace proxy server |
| 8 | school firewall |
| 7 | how to get to myspace from school |
| 6 | access myspace at school |
| 6 | how to access myspace at school |
| 6 | how to go on myspace in school |
| 6 | myspace in school |
| 5 | access myspace from school |
| 5 | firewall myspace |
| 5 | how to get on myspace from school |
| 5 | how to get on myspace in school |
| 5 | lots of proxy servers for myspace at school |
| 5 | myspace proxies |
| 5 | myspace proxify |
| 4 | firewall access myspace |
First 2 weeks of Febuary
| 195 | myspace at school |
| 60 | myspace proxy |
| 56 | how to get on myspace at school |
| 54 | myspace proxies |
| 49 | access myspace |
| 33 | myspace firewall |
| 29 | school firewall |
| 24 | access myspace from school |
| 20 | myspace proxy server |
| 18 | access myspace at school |
| 17 | how to access myspace at school |
| 15 | how to access myspace |
| 15 | proxy for myspace |
| 14 | firewall myspace |
| 14 | how to get onto myspace from school |
| 13 | how to get on myspace in school |
| 13 | myspace school |
| 12 | how to access myspace in school |
| 12 | proxy myspace |
| 11 | how to get to myspace at school |
| 11 | myspace access |
| 11 | myspace firewalls |
| 11 | myspace from school |
| 9 | get onto myspace at school |
| 9 | how to access myspace from school |
| 9 | how to get on myspace from school |
| 9 | how to get to myspace from school |
| 9 | surf myspace at school |
| 8 | how to get onto myspace at school |
| 7 | bypassing school firewalls |
| 7 | free myspace proxy |
| 7 | get on myspace at school |
| 7 | how to myspace at school |
| 7 | how to use myspace at school |
| 7 | my space proxy |
| 7 | proxies for myspace |
| 7 | proxify myspace |
| 7 | proxy server myspace |
| 6 | access to myspace |
| 6 | break school firewall |
| 6 | bypassing myspace |
| 6 | my school blocked myspace |
| 6 | myspace at schools |
| 6 | use myspace at school |
Conclusions:
I really don’t have many conclusions, as this was a very non-scientific experiment with very few hypothesis or test controls. Myspace users that want to access their favorite site are incredibly loyal (bordering on obsessive). Most of these phrases I’m not even ranking well for (like page 2 or 3), which is pretty amazing to me. They are trying HARD to get to this site. Are your users that passionate about YOUR site? What are some ways you can establish this fierce level of loyalty?
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