40 SEM 2006 Predictions – Search Engine Marketing Trends and Opportunities
Online marketing information can change quickly This article is 15 years and 20 days old, and the facts and opinions contained in it may be out of date.
This started with a little list of things I thought had changed between 2005 and 2006 and turned into a large list of brainstormed ideas of things to keep in mind for the upcoming year. The first 30 I tried to compare the evolution somewhat. The rest didn’t quite fit anything, and the whole thing turned out a bit random, but ended with the nice round number of
SEO 2005
- 1.text link brokerages
- 2.purchased content
- 3.buying pagerank
- 4.on-page optimization
- 5.any links
- 6.lots of links
- 7.link exchange
- 8.geo-targeting
- 9.community discussion
- 10.url rewrites for spiderability
- 11.sandbox
- 12.directory submission
- 13.press release links
- 14.blog optimization
15.SEO-friendly copywriting
SEO 2006
- 1.viral link attraction – “under the radar” text link purchase
- 2.user generated content
- 3.bashing pagerank
- 4.on-page naturalization
- 6.trusted links
- 7.content with links exchange
- 8.geovertical targeting
- 9.community reviewed content
- 10.url rewriting for user appearance and viral distribution
- 11.trustbox
- 14.blog community outreach
- 15.web-copy language synonymy substitution
- 16.information architecture and strategic deeplinking
- 17.gut feel and multi recipe conversion tracking
- 18.algorithm variable hedge betting
- 19.rise of user tagging and bookmarking incentivization
- 20.discussion of online media
- 21.parasite SEO
- 22.sandbox existence debates
- 23.real marketing principles actually start to matter again
- 24.automated mass tag distibution
- 25.reputation management through the blogosphere
- 26.one box optimization
- 27.affiliate content network based sales generation
- 28.SE based PPC tools
- 29.SE click fraud tools in response to increased advertiser pressure
- 30.lots of msn acquisitions and products
- 31.vertical niche specialization
- 32.page view maximization
- 33.page view duration optimization
- 34.usability and standards compliance
- 35.content contribution incentivization
- 36.mobile content optimization
- 37.fictional users
- 38.”trust spam”
- 39.improved tracking capability
- 40.personalization manipulation
5.”non-seo” links
12.article submission
13.media distrubution communication
Thanks to everyone who has helped to make 2005 a great year for progress in search and SEO. This has been an amazing year, and 2006 promises to be even better. I think we’ll see a polarization in the “hat color” of SEO’s in 2006. The folks that apply real marketing principles will be seperated from those that use technical tricks. The “tech tricks” will continue to work with a limited window of opportunity and increased difficulty. Choose one or the other and start studying or find a new occupation. Happy New Year!
2006 SEO Posts
- 2006 search predictions
- SEO/SEM tactics for 2006
- WMW post of the year nominations *supporter’s forum thread
- SEOMoz – Evolution of SEO
- Donna’s 2006 SEO predictions
- Kim Krause-Berg’s 2006 predictions
- Google acquisitions by Bill Slawski
- Google blogoscoped predictions
- Danny’s “best of sandbox 2005 roundup”
- Linda’s list of 2006 predictions and affiliate marketing predictions
- John Battelle’s 2006 Predictions
- SEW best threads of 2005
- 2005 in review: top search industry stories
- Web Professor’s 73 things about SEO
- 10 webtrends that should die in 2006
Tags: SEO predictions, Search Engine Optimization, 2006 predictions, Internet marketing predictions

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