Stuntdubl Business Search Marketing Consulting

This started with a little list of things I thought had changed between 2005 and 2006 and turned into a large list of brainstormed ideas of things to keep in mind for the upcoming year. The first 30 I tried to compare the evolution somewhat. The rest didn’t quite fit anything, and the whole thing turned out a bit random, but ended with the nice round number of 40. Not so much predictions, as simply things I will think will be more important and/or prevelant in the world of search engine optimization and internet marketing. Click here if you’d prefer to see the “head to head match-up” between 2005 vs. 2006 SEM trends.

SEO 2005

1. 1.text link brokerages
2. 2.purchased content
3. 3.buying pagerank
4. 4.on-page optimization
5. 5.any links
6. 6.lots of links
7. 7.link exchange
8. 8.geo-targeting
9. 9.community discussion
10. 10.url rewrites for spiderability
11. 11.sandbox
12. 12.directory submission
13. 13.press release links
14. 14.blog optimization
15. 15.SEO-friendly copywriting
16. 16.information architecture
17. 17.gut feel and split testing
18. 18.Algorithm variable testing and threshhold identification
19. 19.rise of tagging
20. 20.discussion of google
21. 21.blog spam
22. 22.blackhat vs. whitehat ethical debates
23. 23.real business principles once again matter to online business valuation
24. 24.tagging and rss search
25. 25.blog readers for seo blogs
26. 26.shopping feed optimization
27. 27.affiliate ppc arbitrage
28. 28.3rd party ppc tools
29. 29.click fraud auditing tools
30. 30.lots of new google and yahoo acquisitions and products

SEO 2006

1. 1.viral link attraction - “under the radar” text link purchase
2. 2.user generated content
3. 3.bashing pagerank
4. 4.on-page naturalization
5. 5.”non-seo” links
6. 6.trusted links
7. 7.content with links exchange
8. 8.geovertical targeting
9. 9.community reviewed content
10. 10.url rewriting for user appearance and viral distribution
11. 11.trustbox
12. 12.article submission
13. 13.media distrubution communication
14. 14.blog community outreach
15. 15.web-copy language synonymy substitution
16. 16.information architecture and strategic deeplinking
17. 17.gut feel and multi recipe conversion tracking
18. 18.algorithm variable hedge betting
19. 19.rise of user tagging and bookmarking incentivization
20. 20.discussion of online media
21. 21.parasite SEO
22. 22.sandbox existence debates
23. 23.real marketing principles actually start to matter again
24. 24.automated mass tag distibution
25. 25.reputation management through the blogosphere
26. 26.one box optimization
27. 27.affiliate content network based sales generation
28. 28.SE based PPC tools
29. 29.SE click fraud tools in response to increased advertiser pressure
30. 30.lots of msn acquisitions and products
31. 31.vertical niche specialization
32. 32.page view maximization
33. 33.page view duration optimization
34. 34.usability and standards compliance
35. 35.content contribution incentivization
36. 36.mobile content optimization
37. 37.fictional users
38. 38.”trust spam”
39. 39.improved tracking capability
40. 40.personalization manipulation

Thanks to everyone who has helped to make 2005 a great year for progress in search and SEO. This has been an amazing year, and 2006 promises to be even better. I think we’ll see a polarization in the “hat color” of SEO’s in 2006. The folks that apply real marketing principles will be seperated from those that use technical tricks. The “tech tricks” will continue to work with a limited window of opportunity and increased difficulty. Choose one or the other and start studying or find a new occupation. Happy New Year!

2006 SEO Posts

• 2006 search predictions
• SEO/SEM tactics for 2006
• WMW post of the year nominations *supporter’s forum thread
• SEOMoz - Evolution of SEO
• Donna’s 2006 SEO predictions
• Kim Krause-Berg’s 2006 predictions
• Google acquisitions by Bill Slawski
• Google blogoscoped predictions
• Danny’s “best of sandbox 2005 roundup”
• Linda’s list of 2006 predictions and affiliate marketing predictions
• John Battelle’s 2006 Predictions
• SEW best threads of 2005
• 2005 in review: top search industry stories
• Web Professor’s 73 things about SEO
• 10 webtrends that should die in 2006

Tags: SEO predictions, Search Engine Optimization, 2006 predictions, Internet marketing predictions