Stuntdubl Business Search Marketing Consulting

Book: Freakonomics by: Steven D. Levitt and Stephen J. Dubner

Subtitle: A Rogue Economist Explores the Hidden Side of Everything

Here’s the scoop: I probably wouldn’t agree with the hidden side of “everything” in the title, but these fine gents do bring some critical perspectives to MANY things. It’s hard to argue the validity of meticulous statistics combined with good sociological observation.

Interpreted Thesis: Interpret everything from many perspectives to find when apples and oranges could be alike. Understand the difference between correlation and causation to be able to better interpret situational analysis.

Topics:
-Economics
-Psychology
-Sociology
-Statistics
-Strange parallels

Extended: This was easily the favorite of the three books I’ve recently read, and the funnest book I’ve read in quite a while. Very interesting perspective brought to some important social topics.

Favorite part:
Endless favorite parts in this one. I am enjoying a partial re-read as I type this. Top notch thinking and educational inspiration.

Favorite portions:
-What teachers and sumo wrestlers have in common.
-Why drug dealers live with their moms
-Where have all the criminals gone
-Guns vs. pools and the perfect parent

Application to SEO:
Look at each industry for the potential gems. Correlation is not causation (critical to SEO). Statistics tell more than the winner’s history.

Thanks for the inspiration to read offline a bit to gray wolf, oilman, and nick.