Online marketing information can change quickly This article is 10 years and 308 days old, and the facts and opinions contained in it may be out of date.
Book: Freakonomics by: Steven D. Levitt and Stephen J. Dubner
Subtitle: A Rogue Economist Explores the Hidden Side of Everything Here’s the scoop: I probably wouldn’t agree with the hidden side of “everything” in the title, but these fine gents do bring some critical perspectives to MANY things. It’s hard to argue the validity of meticulous statistics combined with good sociological observation.
Interpreted Thesis: Interpret everything from many perspectives to find when apples and oranges could be alike. Understand the difference between correlation and causation to be able to better interpret situational analysis.
Extended: This was easily the favorite of the three books I’ve recently read, and the funnest book I’ve read in quite a while. Very interesting perspective brought to some important social topics.
Endless favorite parts in this one. I am enjoying a partial re-read as I type this. Top notch thinking and educational inspiration.
-Why drug dealers live with their moms
-Guns vs. pools and the perfect parent
Application to SEO:
Look at each industry for the potential gems. Correlation is not causation (critical to SEO). Statistics tell more than the winner’s history.