Online marketing information can change quickly This article is 10 years and 345 days old, and the facts and opinions contained in it may be out of date.
There is a ridiculous amount of information regarding internet marketing. A majority of it is very basic, written by those who have gotten through the basics. Some of the information is just plain bogus or outright lies. Then there are those who are grateful for having learned a craft from the online medium and want to give back to the communities that has given so much to them. As the bright folks in the audience know…the internet is a “give to get back” kind of place. There is an unwritten tradition in online forums to help those that are most helpful. In quality communities the good information will rise to the top and be referenced repeatedly.
It is a bit unnerving where someone may start in their quest for knowledge, with all the information available to those just getting into SEO and internet marketing. A simple search for “internet marketing” reveals 273 MILLION sites at the time I am writing this. The worst part is that there is SO much different and conflicting information that it could drive someone mad, or drive them away from the pursuit of more effective internet marketing.
The answer to the internet marketing information overload quandry?
Learn who to listen to. I was lucky enough to learn this lesson early on in my career, and have kept it in the back of my mind often. If you take a holistic approach to internet marketing, you need to know enough about each area of the internet marketing mix to effectively delegate when you are not the person for the job. Being able to identify when a certain aspect of internet marketing is more beneficial to a client raises your value to them. If I need to know about affiliate marketing management, I may not have all the answers for a client, but I certainly know the right people to ask now.
Surround yourself with a network of people that you can count on for quality information. Get to know the people who know their niches best and keep in contact with them. Be grateful and reciprocate information, favors, and helpfulness. Stay in the know – learn who to listen to. Get a bloglines account and subscribe to those who know their niche. Talk to people at conferences and ask your important questions. Use IM to keep in contact. Know and remember who to ask when you have questions about specific topics.
For some of the people I have learned to listen to, check out my bloglines subscriptions.