Online marketing information can change quickly This article is 11 years and 174 days old, and the facts and opinions contained in it may be out of date.
Link development has changed. Links pages suck. Your reciprocal link value is defiintely goin’ down hill. You can outsource all day long and gain very little value from it. Roll with the changes, and stay ahead of the curve. Get yourself a qualified link developer and let them negotiate online media like a marketing manager would do with print, radio, or other medias. This is a valuable job. Most SEO’s started as link serfs that realized the value in getting the RIGHT links because of the indirect correlations to search rankings. If you rely on the web for your business, there is no good reason not to have someone in-house working on attaining links for you.
10 Tips to Train a Link Developer
- Teach them the value of a link – TLA Guide to text link purchasing
- Explain the contradiction of PR mattering
- Show them “starting points” like the Google directory, keyword combination tool,
- Teach them to mine competitor backlinks with yahoo, link harvester, or other methods.
- Train them to skim and search pages for “hot words” like advertising, sponsors, resources, advertisements, etc. to establish if a site is open to, or currently offering advertising – cntrl+f works nicely
- Show them how to check if a page is cached or in the supplemental index
- Encourage them to be creative and learn link development from the right people and places
- Train them on using ontology tools to write anchor text
- Show them how to negotiate a link trade or purchase
- Let them buy some links to understand the value
- Set them up a paypal account to buy links from other places – trial by fire
If you would like help training your link developers. We really enjoy training people, and these prices are going to go up quite a bit in the near future.