Online marketing information can change quickly This article is 10 years and 260 days old, and the facts and opinions contained in it may be out of date.
Informational Bootstrapper Tools
For those just getting their SEO business started, there are a multitude of free tools available to help. If you are a up and coming SEO consultant the true value in these tools is developing the ability to disseminate the information available from them into a plan of action for your clients. The value for the creators of these tools is in links you give them because you are so overjoyed they are available for free (don’t forget to spread them a little link love).
As an SEO consultant, there is a variety of information that you need information that needs to be accessible at a moment’s notice. You need to have access to this information quickly to diagnose problems with a site through a mental checklist. A consultant that is familiar with the majority of the search algorithm variables will be able to identify potential problems and solutions in a fairly short amount of time. Below is the tool list that I presented at the “My SEM Toolbox” session at Search Engine Strategies in San Jose.
You can download the entire presentation in HTML or Powerpoint as well. If you were at the session, I would definitely love to hear your comments or constructive criticisms. Hopefully, once I get a chance to wade through my mountains of e-mail I will have a chance to post some of my conference take-aways. Thanks to everyone I got a chance to talk to. There are truly some brilliant minds in our industry.
Types of Informational Tools for Bootstrappers
- Domain/Server level information
- Competitive information
- Keyword information
- Backlink/ Off-page Information
- Header & Page level information
- Spidering & Index-ability information
Domain/ Server level information
- DigitalPoint KW tracker
- Google Suggest
- GoRank Ontology Tool
- KW Research Tool Reviews by Aaron
- Google Sets
Backlink/ Off-page Information
Header & Page level information
Spidering & Index-ability information
Tags: Internet Marketing, Search Engine Optimization, Marketing, SEO Tools, Mr. Ploppy, SEO, Internet Marketing, SEM, Internet Marketing, Search Engine Marketing, SES San Jose, Search Engine Strategies