SEO Contradictions Part II

Thanks to Dean for originally pointing out the source of all our SEO confusion

All links work vs. Contextual links work
Buy links for click through (or don’t buy them) vs. Buy links for search rankings
There’s nothing a competitor can do to hurt your site vs. Googlebowling
SEO is dead vs. Long live SEO
Directory links are important vs. Google hates directory links
All penalties are algorithmic vs. Lots of hand edits
Sandbox vs. There is no sandbox
Filters vs. Penalties
The blue pill vs. There is no spoon
Pagerank is dead vs. Buy links based on Pagerank (okay this one is just plain WRONG)
Content remix vs. Scraper sites
Blogs rank too well vs. SE’s don’t like blogs
Real simple syndication vs. Real simple stealing
Lots of links vs. Quality links
Google knows all vs. Google is dumb
Lots of diretories vs. Good directories
Automated vs. Manual
Linking in vs. Linking Out
Global vs. Local
Google is good vs. Google is evil

In: Bashing an improved MSN.
Out: Bashing Google
Boring: New Yahoo products.

Added: It’s worth noting that the answers to these contradictions most often exists somewhere between the two, and that is just a testament to the fact that nothing in SEO/SEM is cut and dry, black and white. It’s all shades of #CCCCCC

Tags: SEO, Search Engine Optimization