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SEO Contradictions Part II

Online marketing information can change quickly This article is 15 years and 304 days old, and the facts and opinions contained in it may be out of date.

Thanks to Dean for originally pointing out the source of all our SEO confusion

  1. All links work vs. Contextual links work
  2. Buy links for click through (or don’t buy them) vs. Buy links for search rankings
  3. There’s nothing a competitor can do to hurt your site vs. Googlebowling
  4. SEO is dead vs. Long live SEO
  5. Directory links are important vs. Google hates directory links
  6. All penalties are algorithmic vs. Lots of hand edits
  7. Sandbox vs. There is no sandbox
  8. Filters vs. Penalties
  9. The blue pill vs. There is no spoon
  10. Pagerank is dead vs. Buy links based on Pagerank (okay this one is just plain WRONG)
  11. Content remix vs. Scraper sites
  12. Blogs rank too well vs. SE’s don’t like blogs
  13. Real simple syndication vs. Real simple stealing
  14. Lots of links vs. Quality links
  15. Google knows all vs. Google is dumb
  16. Lots of diretories vs. Good directories
  17. Automated vs. Manual
  18. Linking in vs. Linking Out
  19. Global vs. Local
  20. Google is good vs. Google is evil

In: Bashing an improved MSN.
Out: Bashing Google
Boring: New Yahoo products.

Added: It’s worth noting that the answers to these contradictions most often exists somewhere between the two, and that is just a testament to the fact that nothing in SEO/SEM is cut and dry, black and white. It’s all shades of #CCCCCC

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