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So I’ve just started diving into the world of social bookmarking, and I think there are some very valuable tools out there for those in the world of internet marketing. I decided to spend a bit of time and explore exactly what is available and the types of things people are doing with social bookmarking. Thanks to Lee Odden, who runs a great online marketing site about SEO/SEM issues and news. Most promising about these tools is the opportunity to potentially tag each blog entry for multiple servers simultaneously. I would imagine that this shouldn’t take all that long to program or may already exhist (the open-sourced “freetag” seems to be a step in that direction). I have used technorati tags in the past, but the plugin broke, and the minimal traffic didn’t seem to really justify manually creating them each time. Parts of this seem promising, and other parts kinda seem over-glorified, hyped-up meta-tags. I didn’t find a way to do this easily yet, but it should be nice and easy as soon as someone releases a freetag plugin for wordpress.
I found myself doing a Freudian slip and typing “social bookmarketing tools”, and I thought it was worth mentioning. Perhaps because I spend the majority of my days trying to find new and improved ways to get ideas across to people effectively, I think that’s exactly what it is. Getting people to bookmark and view your site on more than one occasion is a pretty tough thing, just like selling a client on services, you are selling the idea that your site is important enough to spend more time on it later.
Social Bookmarking Tools
- Freetag – open source tagging plugin
- De.liciou.us Tool List
Things I learned or had reinforced during my foray into understanding social bookmarking:
- People are powerful
- Your customers are probably smart – don’t treat them like idiots
- Maybe I should start adding meta-data to websites again
- It would be nice to do lots of tags at once.
- Y, G or M will most likely take the best of these services or build better ones anyhow
Resources and Reading:
Firstly, an overview of social bookmarking.
- Social bookmarking primer at threadwatch
- Clay Shirky on social link management
- Tagvertising at threadwatch
- Social bookmarking tools reviewed
- If a googler offers you a bookmark manager…