Online marketing information can change quickly This article is 10 years and 90 days old, and the facts and opinions contained in it may be out of date.
I am constantly discussing with folks the benefits of creating a dialogue in their industry’s online community. The SEO community is generally a great example that I use for relaying this message. There is an overabundance of communities for webmasters, consultants, affiliate marketers, and just about any specialized occupation that relates to the internet. In these circles, learning from an online community is a necessity. In many other industries that don’t relate to computers, online communities are being more slowly embraced. The web offers a unique medium for communication that allows anyone with knowledge to share that with the rest of the world. The paradox of the web is that you get what you give back. The more that you contribute to an online community, the more that you will be rewarded by that community. Find existing communities and start a dialogue and earn the respect of your peers within your industry.
There are lots of ways to find existing communities, and contributing to them will help to add to your own. Try using the Query Combination Tool with some keywords that describe your industry along with some of these words:
These will help you to find where people are discussing the ideas and issues that effect your business or organization. Sign up and contribute! I’ve honestly still never read the “Cluetrain Manifesto” myself, but have definitely got summaries of it in many places over the past few years. Successful marketers start dialogues with their customers.
Easy tools for helping to build an online community or dialogue
More challenging tools with more flexibility and functionality
Community Building Discussions
- WebmasterWorld forum community building forum
- Online community building tips
- Online community Toolkit
- 10 Benefits of starting an online community
- How to make a post that grows legs
- Mods and trolls – using trolls to fire up the community