Business Management Consultant - Stuntdubl Search and Marketing Consulting

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Pay-per-click is a fantastic way to drive and test traffic. A good PPC campaign is great for those who truly understand marketing. Do something. Test. If it works. Do more of it. If it doesn’t - do less. Easy right? It boggles my mind when someone tells me they can’t afford PPC . You really can’t afford NOT to do it…you’re competitors are doing it, and they are learning from it. Do a little yourself. Start slow with low volume specific keywords and LEARN from it. Keep reading and figure out how it works before you start big spends or hiring someone else to do it. Arm yourself with an education.

Tracking conversions and other important metrics from a PPC campaign and applying what works to SEO can make your SEO campaign like picking cherries. Find what works the quick and easy way, and then duplicate it. Current generalized estimates claim that natural search will drive 3 x to 4x the traffic as PPC. SEO, however, takes MUCH longer and has much more risk involved. PPC make great testing beds for gathering information and providing highly valuable feedback nearly immediately. Tools are getting more sophisticated all the time for management, creation, optimization, and tracking of campaigns.

In my opinion, second tier PPC engines are moste generally a flop. In my experience, NONE of them have been worthwhile enough to spend the time and cost to justify the return. Stick with the top two, and make sure to test and learn from your campaigns. Now go gather some of that invaluable information!

Google Adwords and Yahoo Search Marketing PPC Tools

Keyword Generation

• Aaron’s Keyword Phrase List Generator (open source)
• Keyword combination tool
• Cool local keyword generator tool
• Yahoo and adwords ppc word generator
• Keyword helper tool
• Googedit Adwords editor
• Negative keywords generator

Keyword Research

• Adwords sandbox tool (that other sandbox - for kw research)
• Google Sets
• Espotting keyword generator
• Webmastertoolkit keyword research tool
• DigitalPoint keyword suggestion tool
• Snap.com keyword stats
• More keyword research tools

Search Volume Research

• Overture search volume tool
• Wordtracker
• Seasonal search volume
• Overture keyword miner

Search Term Pricing

• Overture bid tool

Other PPC Tools

• Url tracking creator
• Googspy adwords research

Click Fraud Discussion

• PPC fraud prevention and tools from Aaron
• Anti-clickfraud tools from Blowsearch
• Click fraud from the inside
• PPC Anti-click fraud tools and strategies
• Click fraud and how to stop it.

Click Fraud Tools

*These tools have not been fully researched

• WhosClickingWho.com
• ClickDetective
• Click Sentinel
• Clicklab
• HitsLink Enterprise

Conversion Tracking Tools

• Overture conversion tracking FAQ
• Google conversion tracking guide - PDF
• Conversion ruler
• Conversion logic

PPC Tips and Tricks

• Keyword insertion for tracking url’s
• 15 Tips for Adwords Beginners
• AdwordsAdvisor’s info post list
• Negative keywords
• The art of blackhat ppc management
• Adwords impression spamming
• Campaign negative sites - filtering advertising on content sites
• Money keyword ideas
• Zen and the art of ppc - searchengineguide.com

Landing Page Optimization Guides

• Create new pages for PPC - by Kevin Lee
• Split testing - a low tech primer
• Landing pages for improving conversion rates at SEOChat
• How to write killer adwords ad copy - Abestweb
• Landing pages that convert visitors into buyers
• Landing page template
• Top 12 tips to writing effective Adwords ads

Tags: Mr. Ploppy, Search Engine Optimization, SEO Tools, Internet Marketing, Internet Marketing Tools, PPC Tools, Pay Per Click