Online marketing information can change quickly This article is 10 years and 264 days old, and the facts and opinions contained in it may be out of date.
Firstly, I have to apologize for last week. I’m not really a blackhat SEO, just got caught in a weak moment of curiousity. This week, I’m takin’ a look at RSS – which has several great uses from general information dissemination to web development and search engine optimization. RSS has become an increasingly important part of how folks who are bombarded with information everyday communicate more effectively. I can read the updates to several dozen of my favorite blogs and forums through an RSS reader in much less time than it would take to visit all those places individually. Until quite recently RSS has been ad-free, though it threatens to be pimped like the rest of the web with the new addition of Google Adsense for RSS. I’m not really all that worried about it, since as citizens of this grand “lambaste you with advertising” country we are quite adept at ignoring unwanted solicitations. It’s probably a good thing to have another way for publishers to draw compensation as well. I can’t imagine it is going to have a great ROI for advertisers, but I guess ya never know until you try.
With the standards implemented for this format, it is much easier to add dynamic content to your site in order to keep it fresh. With the tools mentioned below, you will be able to add RSS feeds to your site for your users benefit, as well as to keep your page changing so it gets spidered often. Real sophisticated folks are even parsing RSS feeds together and spitting out their own RSS, or using it to create podcasts of internet radio shows or other audio recordings. It’s simple – check out what you can do with RSS.
General RSS Tools
- Bloglines – simply the best RSS reader in my mind – you can get my list of feeds here.
**Note: Bloglines is by far my favorite feed reader. Put a “bookmarklet” in your browser favorite links and it is SUPER easy to subscribe to feeds
- Awasu Feed Reader
- Feed Demon
- MyYahoo (which includes a RSS reader)
- Firefox News reading extensions
- Feed Validator
RSS Tools that are useful for Web Development
RSS Tools that are useful for search engine optimization
- U.S. government RSS feed library
- Cacheing RSS Parser (CARP)
- POP2RSS – E-mail to RSS Tool
- Yahoo news RSS feeds
- RSS Injector
- Maybe Yahoo SERP RSS is coming?
- Google search for RSS feeds
- Ebay2RSS parser
- Top 55 RSS submissions and directories
Other RSS Resources
- Introduction to RSS
- CNET – Simply RSS resources
- RSS and related technologies at WMW
- Making an RSS Feed
- Pro blogger promotion archives
- MarketingStudies.net – Real life marketing and RSS Resources **added on a tip courtesy of Lee Odden of Online Marketing Blog
If you have a tool you would like to have included in the list, or a type of tools that you would like to see featured, please drop Mr. Ploppy a line