Seth Godin is en Fuego - What Every Good Liar Should Know
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If you’ve ever watched a sporting event, you know that when an athlete “gets in the groove” they tend to dominate. We call this “being on fire” (exemplified in NBA Jam). Well, Seth Godin is an author on fire. Most would think that this is probably because he’s got a book coming out, but I would argue that the opposite is true. I’m sure Seth LIKES to sell books, but after getting a chance to meet him I think he enjoys spreading ideas much more. Knowing that people are examining his ideas in greater detail is motivation for him to work on them that much harder I would guess.
Seth is en fuego with “What Every Good Marketer Should Know. Basically, it is a response to a review that I didn’t dig up, but the review itself is reviewed by Rick at Post Money Value. The review claimed that Seth reinforced what every good marketer knows, which may have some potential truth in it, but was not spoken in a complimentary way by any means.
From Rick’s site:
Then there is a blurb about the core of the book, telling stories, best stories are authentic. Has a good quote out of the book. Then it sums up with this shot:
“Unfortunately, Mr. Godin spends most of this book reinforcing what good marketers already know.”
Regardless of the motivation behind Seth’s post, I think he is really in the groove writing on his marketing observations, and the round up of What every good marketer knows is a very good one. Brandplay even has even done a nice little printable pdf to hang on your wall in case you currently suck at marketing. All Marketers are Liars will be out on May 23 in case you are a good marketer looking for reinforcement (and perhaps even some new ideas).
Tags: Marketing, Seth Godin, New York Times
