Online marketing information can change quickly This article is 9 years and 315 days old, and the facts and opinions contained in it may be out of date.
It definitely helps to think like a search engine. With this in mind, it is important to see things through the “SE perspective” (I often find myself saying “…in the eyes of the search engines”). Good SEO’s not only focus on SE perspective, but rather on SE perspective speculation…what will the engineers be thinking years from now. While the latter is difficult, it is easy to see things that the engines are able to see, or were looking at in the past to gain a bit of insight on their perspective. To understand the problems and potential remedies that will be applied to future algorithms, a SEO needs to understand the fundamentals of what is behind a search engine. There are some very good lessons to be learned from DG’s playing for parity, which is essentially what G has been doing for the past couple years to combat SEO’s. In my opinion, battling SEO techniques is a bit counterproductive to increasing relevance though they can sometimes coincide. The other point that is made from playing for parity is that seeing three moves into the future is hardly enough sometimes. The further ahead one can see in the game, the more likely they are to be satisfied with present parity. In order to play for parity, a player needs to understand the fundamentals. To understand the fundamentals…study, test, and learn.
Brand New Tool – Deep Link Analyzer Tool
Spider Tools (To make sure content is indexed)
- Xenu Link Checker
- Poodle Predictor Spider Simulator
- Search engine world SIM Spider
- Delorie SE spider sim
- Rex Swain’s HTTP Viewer
- Webconfs Redirect Check
- Thanks Jake – SocSci Bot
- Link Prediction and Path Anaysis using Markov Chains
- DNS Report Tool
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