Online marketing information can change quickly This article is 10 years and 313 days old, and the facts and opinions contained in it may be out of date.
Button pusher SEO is usually what the “white hat” mouseketeers like to whine about loudest. The rationale, is that it is that it is really easy to do, and tends to be on the “spammy” side because of things because it is generally somewhat automated. Automated, however, doesn’t always mean easy. Button pushing SEO’s, work very hard to create tools that will create content, links, and ultimately revenue with techniques that push the envelope. They don’t worry about update schedules, they worry about revenue and developing improved tools.
While I am sometimes a bit miffed when I see a button pusher/ brute force SEO’d site beating me in the SERPs, I have to respect the intelligence and creativity it took to create such a site. Several things have contributed to the proliferation of these type of sites including the ability to scrape pages (wikipedia, dmoz, etc.), aggregating dynamic content with RSS, adsense (which easily monetizes any topical content), affiliate programs and more. This rash of adsense scraper sites is contributing to increasing volumes of discussion on the topic.
The question is how long will this information pollution continue? Since Adwords is G’s main source of income, are they in any hurry to stop these sh*tty adsense scraper sites? There are plenty of people willing to continue using “the blend” (which I even remember getting a nice little flip manual guide from G recommending it as one of the ways to increase click through rate) and cashing in nice adsense checks by cranking out mountains of content to further pollute the information superhighway (is it still trendy to call it that?). With the growth of this garbage we may soon be calling it the Newark Net Back Alley. The worst part is I can’t even say that I blame scrapers, in some regards they are doing something similar to Google though on a much smaller scale (and a much poorer job) by taking some information, cacheing it and attempting to organize it, then putting ads up to make money off of it.
As for me, I try to use fairly decent original content, but am still a big fan of “the blend”. Since most folks don’t have a clue between an ad and regular search result, I’m guessing it’s not that big of a deal. The results from Adwords should, in theory, be highly relevant anyhow, as someone wouldn’t be stupid enough to pay for the click if it wasn’t relevant. I’m not overly concerned if the ads clicked on my site only have the visitor stay for 10 seconds. G doesn’t care either. The only person who cares is the person blindly throwing money at PPC. Wise up irrational spenders and either turn off content targeting or start tracking better.
If you’re worried about Google being the only ones polluting the web, don’t be, affiliate programs will most certainly help, and Yahoo will be contributing soon too with their publisher program.
One definite solution in the realm would be source exclusion which Blowsearch has reportedly already implemented. Protecting advertisers is going to be nearly as important in continued growth for G as protecting investors intrests will be. My guess is that the purchase of Urchin should help to aid in combating fraud and other related problems.