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Earlier this morning I read a great post on Google Adsense optimization tips that Google had released from the guru of contextual advertising.
Affiliate marketers -
What they do:
Create “affiliate sites”, rank them high and get commissions off online sales. Affiliate marketing is strikingly similar to a modern version retail sales. Affiliate marketers are paid a percentage based on many criteria…as with retail sales…location is everything….with affiliate marketing the location is at the top of the serps rather than mainstreet. The more traffic to a site (or foot traffic to a retail outlet) the more likely the customers are to pay a higher price. The more people the better the chance of converting enough folks to make a profit. In my mind, the best affiliate marketers are the pros of the SEO industry. They are the people willing to get “down and dirty” and just sell. There is no school for affiliate marketing - learn online and run with it. It takes a true entreprenuerial mentality. An affiliate marketer must understand all aspects of how the web works…user psychology, web development, search engine optimization, etc. Affiliate marketers “control their own destiny”, and seem to see opportunity in every crisis. They are soldiers of fortune that create Christmas sites in July (or July of two years previous now.) Affiliate marketers are often the “blackhats” that give the industry a bad name as well. This works both ways, as they also do the “dirty work” that corporations want no part of to keep their reputation from being tarnished. They will be happy to garner the traffic that goes with cutting edge borderline techniques, they just would rather have the affiliates do them to keep a safe distance from liability.
SEO is Dead…again. To be quite honest, it has been doomed from the start. Allowing tech-geeks to become chic marketing people is just a bad idea anyways. I mean, you don’t really “optimize” the search engines anyhow, right? You tweak a webpage or web site to manipulate flaws in a search engine algorithm for top performance. Yes, I am being dramatic like the hundreds before me that proclaimed the death of SEO. It’s actually become quite cliche now, but so has the “evolution of SEO”, but it’s not gonna stop me from writing about it anyhow.
There are so many opportunities for small businesses to thrive on the web. In some instances, it gives a small company the opportunity to be a global operation, in others it just helps them to be found be potential regional customers like myself who still have the yellow pages sitting on their front porch. If you’ve ever purchased or heard the pricing for yellow page ads, it’s REAL easy to justify pulling a few dollars from the old YP’s and putting it into an online local search.
So Tuesday was my first trip to Sleepy Hollow, NY and it was a pleasant one. I was greeted in the morning by one of the most grounded business authors you could hope to meet. He has a nice place for seminars, and did a remarkable job. I’m still trying to stop the flurry of ideas floating around in my melon.
G releases search history - personalized search.
Click SEO and Search on me.
Sounds like a good day to me. Drivin’ to Irvington, NY this morning to attend a seminar with Seth Godin. Should be a good time. Seth has wrote a host of good books including Bootstrapper’s Bible, Permission Marketing, and Big Red Fez among my favorites. He really has a keen sense of observation for business and marketing, and it will be nice to thank him for some of the great ideas they have provided me.
SEO/ Internet Marketing Training
