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Web Analytics are Important

Online marketing information can change quickly This article is 9 years and 169 days old, and the facts and opinions contained in it may be out of date.

I haven’t done a lot of “news” stuff lately, but a couple of recent purchases have reiterated the importance of web analytics.

WebTrends Purchased by Francisco Partners
Webmasterworld Thread
Threadwatch – “Guess they get WPG too” – Jill

Google Purchases Urchin
WMW
TW

Nettracker Releases Nettracker Lite for Free
TW

I’m personally a big fan of Clicktracks which has a fantastic user interface and is very intuitive.

It pays to know your numbers well.

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