Top 10 Things to Ask Your Potential SEO Company
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Do your homework when searching for an SEO company. Don’t shop on price…shop on return on your dollar invested. Here are some questions to ask when doing your research.
1. What type of techniques do you use to acheive rankings?
2. What type of risk is involved with this method?
3. What will happend if our relationship is dissolved?
4. Can you show me examples of past work?
5. What was the client’s ROI?
6. What type of volume increase in traffic is reasonable to expect?
7. How long until I start to see results?
8. What would you expect from OUR end to aid your work?
9. What were some of your top search ranking acheivements?
10. Do you offer any other internet marketing services to supplement your SEO offerings?
Look for good return on your dollar, and a company that understands business, marketing, technology, and the internet extensively. There are A LOT of different level SEO’s out there at this point. The biggest companies AREN’T ALWAYS best for the buck, but there is much less risk associated with your investment. Research and find a company that you are comfortable with. If this didn’t help you, here are a whole bunch more questions to ask your potential SEO companies, and what to look for in an SEO company.
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10 Comments Leave a comment »
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Jim
March 24th, 2005,
1:16 pm
#5. What was the client’s ROI?
I rarely see clients letting thier SEO know their ROI. If they keep paying month after month, there must be a positive return at some point. I know many long term clients whom are making a killing on ROI which ROI on SEO specifically has probably never entered their mind. They just assume that’s “the rate” for SEO and the ROI in their business is looked at as a whole.
#6 What type of volume increase in traffic is reasonable to expect?
This is one of the trickiest questions asked if your focus is SEO, and not PPC. Many people I encounter actually believe that the overture estimation numbers are how # of searches they’d get, and some even believe this will be their traffic…ad that up by say believing they’ll rank high for 40 or so phrases, and they think they’ll be milionaires.
Some also believe that if they rank high for “Blue Tennis Balls” that they’ll actually get tons of traffic and be millionaires, when we know that search volume is nothing, and even google bombing can easily take top rankings.
Estimating traffic is also complicated by trying to estimate time to see rankings in places like Google vs Yahoo and MSN, as well as phrases targeting, and what was achieved. there’s a big difference from being #11 and #1, and rankings will always be in some type of “flux” and thus, so will traffic. I personally try to stay away from this question. It’s like asking “If I were first in the phonebook under “house repair” how many calls would I get versus #8, and what if I were ranked for more phrases?
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Jason
October 19th, 2005,
2:20 pm
I have such a large site, how would I know what keywords to target. Here are a few that enter my mind. Stocks, Investing, Stock Tips, Investing Forums, Investor Mesage Boards. Now what are some key words you would focus on?
Anil
March 2nd, 2006,
10:57 am
Your Information is good but some clients don’t tell you all your anser then you have to stop aasking.
Paul Potnuru
March 28th, 2006,
8:56 pm
Wow, this is a very nice list. I just used this list to check the validity of SEO’s and many of them were shady with responses!
Nice work!
lee
July 21st, 2006,
7:10 am
Thank for the information, it’s a bit short but at lease i’m getting where to start.
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Web Design Glasgow
March 28th, 2007,
6:03 am
I think if you’re to advise someone to ask ‘What techniques do you use to acheive rankings?’, you probably also need to advise them on the sorts of answers they ought to be looking for - it’s likely that they be familiar with keyword density, link building, etc.
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