Twitter LinkedIn Google+
WP Greet Box icon

Welcome back, visitor!. You might want to subscribe to the RSS feed for online marketing info as Todd posts it.

Switch Reading StyleNighttimeDaytime

RANCEM – Responsibilities of an Internet Marketing Consultant

Online marketing information can change quickly This article is 9 years and 173 days old, and the facts and opinions contained in it may be out of date.

So I did this post a week or so ago about the essential basics of internet marketing consulting, but being foolish, I posted it on a Saturday with a bunch of other stuff. The more I thought about it, the more I thought it was pretty valid stuff, though I stretched it to come up with a cool acronym. Since most of the verbs used are fairly interchangeable (with the help of thesaurus.com) I thought I’d try to come up with another version of this, and publish it on a day when someone might actually be reading. I also figure the more I ponder this technique the more I will keep it in mind when working with clients. So here goes:

The EATERS Technique Revised
RANCEM – Responsibilities of an Internet Marketing Consultant

  • Review
  • Analyze
  • Negotiate
  • Communicate
  • Examine
  • Manage

Review the current state of a site
(What is the age and size of the site? Is it aesthetically and technically capable of accomplishing goals associated with high traffic?)

  • Analyze the competition and marketplace?
    (How competive is the marketplace? How difficult will it be to compete in this niche or area?)
  • Negotiate a budget with the client.
    (Can they afford what it will cost to be competitive? )
  • Communicate procedures and risk disclosures to the client
    (Only SHOW past results…don’t guaranteed them, SE’s change daily. Always try to underpromise and over-deliver.)
  • Examine the potential Return On Investment (ROI) for both yourself and the client.
    Be sure it is something you will both be happy with. (There is no sense in creating campaigns for client’s that can’t produce a positive return…to me THIS is unethical SEO)
  • Manage the campaigns and adjust them to be competitive in a dynamically changing environment
    (Communicating effectively with clients is crucial to this step…no sense in doing something that stopped working months or years ago *cough* multiple off-topic ROS links *cough*)
  • Negotiate a budget with the client.
    (Can they afford what it will cost to be competitive? )
  • Communicate procedures and risk disclosures to the client
    (Only SHOW past results…don’t guaranteed them, SE’s change daily. Always try to underpromise and over-deliver.)
  • Examine the potential Return On Investment (ROI) for both yourself and the client.
    Be sure it is something you will both be happy with. (There is no sense in creating campaigns for client’s that can’t produce a positive return…to me THIS is unethical SEO)
  • Manage the campaigns and adjust them to be competitive in a dynamically changing environment
    (Communicating effectively with clients is crucial to this step…no sense in doing something that stopped working months or years ago *cough* multiple off-topic ROS links *cough*)
    Keeping track of these key responsibilities is what makes folks in this industry the best at what they do. Keep a handle on these areas, and your clients and you will enjoy success and reach and exceed your expectations.
    Tag: internet marketing

    More information about Todd Malicoat aka stuntdubl.

    Twitter LinkedIn Google+ 

    • http://www.bradleyspencer.com Wordpress Consulting

      In light of this article, I’d love to ask you a question about client relations.

      As a growing business, I often find myself working hours and hours getting a presentation ready for a potential client. I’ll do a bunch of research, study their industry, come up with some keyword terms, etc.

      Then, we do the meeting, the client loves everything, but ends up having a small budget, or says: “I love it, but let’s do hundreds of domains with one page to send traffic trickles” or some other crazy thing.

      My question is: How do you manage your business and time so that you don’t find yourself working for free while doing research or prepping for a meeting?

      If you could answer, or even do a post about this, I bet a lot of people would love to hear about it.

      Thanks!

      brad

    • http://www.seo.com Andrew Johnson

      Search engines are constantly changing, as thus an SEO campaign should be just as fluid. You can’t make the on-site changes, publish articles, and expect to sit back and relax. You need to constantly be on your game, attend industry conventions if you can, read blogs, participate in discussions, and generally be active in the community. Make the campaign diverse, so when the search engine algorithm changes, you’re already ahead of the game.

      Great post, Todd

    Buffer