Blog archives for Wednesday, March 30th, 2005

Web Analytics are Important

I haven’t done a lot of “news” stuff lately, but a couple of recent purchases have reiterated the importance of web analytics. WebTrends Purchased by Francisco Partners Webmasterworld Thread Threadwatch – “Guess they get WPG too” – Jill Google Purchases Urchin WMW

$1Billion for 1% of Search? MSN Pays $150M

Sounds like MSN did well on swipin’ back 1% of search. Courtesy of

There are No Hats – Only Goals

I really hate to contribute to ethics discussions at this point, but I think they get under everyone’s skin at some point. I don’t buy into the whole blackhat/whitehat debate, but I think there should be some level of reasonable expectations from clients and users […]

Mr. Ploppy’s Monday Tool List – Volume III – Productivity Tools

Brand new tool – C Class Backlink Analyzer – from I had a programming teacher in college who always talked about saving nanoseconds in a program through the way the code was written. While I didn’t quite cut it as a programmer, I did […]


Decided on Saturday morning to take a roadtrip, so I visited the basketball hall of fame in Springfield, MA and the New England Aquarium in Boston. Both very cool. Checkout the photos.

10 Things to Ask Your SEO Clients

Since yesterday I gave a bit of insight for those searching for SEO services, I thought it only fair to do a piece on things that an SEO consultant should know before commissioning work with a prospective client. So without further ado… How long have […]

Top 10 Things to Ask Your Potential SEO Company

Do your homework when searching for an SEO company. Don’t shop on price…shop on return on your dollar invested. Here are some questions to ask when doing your research. What type of techniques do you use to acheive rankings? What type of risk is involved […]

Spy vs. Spy: SEO Counterintelligence

Understanding and assessing the competition are a HUGE part of SEO, but when the competition also turns out to be a “conference buddy”, the lines sometimes get blurred. It’s still nice to have some ways to creatively discover what the other team is up to. […]

Mr. Ploppy’s Monday Tool List – Volume II Link Assassin Tools

Link development is one of the best and worst parts of SEO. When you know you’ve found a killer link for a bargain price (free is always nicest), it is a great achievment. Link development can be quite tedious as well. Techniques and tools are […]

Google Dorks – Interesting Queries – Manual SERP Manipulation

Google dorks has been around for quite awhile, and is rather disturbing. Essentially, it’s a list of queries on Google that can be used to reveal unsecured networks, personal information, and all sorts of other information that should definitely not be publicly available on the […]