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1,000,0001 SEO’s – EATERS Techniques for Internet Marketing Consultants

Online marketing information can change quickly This article is 9 years and 217 days old, and the facts and opinions contained in it may be out of date.

So SEO’s are really becoming nearly as prolific as web designers started to become 5 – 7 years ago. Everyone who WAS a web designer is now a webmaster/ SEO. I can’t really fault anyone for this as it was the same path that I ran down. At some point, the light switch went off in my head, and I thought to myself, “Yes! I’ll be an SEO!”

I’ve done SEO/SEM now dedicated for maybe 3 – 4 years, which really *isn’t* that long, but in such a young industry, it *is* a relatively long time. In this time I’ve tried to learn full-force dedicating obsessive amounts of time to the craft.

At some point during Pubcon Orlando, it dawned on me that most people in this field have progressed through similar methods.

  1. Did something completely outside the web
  2. Got tossed into creating webpages by job, hobby, or curiousity.
  3. Accidently ranked for something in the SE’s and was fascinated
  4. Started reading and learning about SEO
  5. Evolved from webmaster to SEO/SEM consultant and/or Affiliate marketer.

Now what did we all learn through this progression? Well, I certainly can’t speak for the others, but with my internet marketing consultant hat on, the most important keys for creating internet marketing strategy are listed below…after a few trips to thesaurus.com this is now known as the EATERS techniques.

EATERS TECHNIQUES

  1. Evaluate of the current state of a site
    (technically as well as aesthetically)
  2. Assess of the competition
    (If you can’t run with the big dogs, don’t leave the porch)
  3. Theorize and test what it would require financially to attain top positions.
    (Is it in their budget?)
  4. Educate clients of procedure and risk disclosure
    (Only SHOW past results…don’t guaranteed them, SE’s change daily)
  5. Review the financial requirements and potential revenue to be sure the Return on Investment (ROI) of the campaign will be positive
  6. Supervise the need to adjust campaigns in a dynamically changing environment
    (Educating clients is crucial to this step…no sense in doing something that stopped working months or years ago *cough* multiple off-topic ROS links *cough*)
  7. Theorize and test what it would require financially to attain top positions.
    (Is it in their budget?)
  8. Educate clients of procedure and risk disclosure
    (Only SHOW past results…don’t guaranteed them, SE’s change daily)
  9. Review the financial requirements and potential revenue to be sure the Return on Investment (ROI) of the campaign will be positive
  10. Supervise the need to adjust campaigns in a dynamically changing environment
    (Educating clients is crucial to this step…no sense in doing something that stopped working months or years ago *cough* multiple off-topic ROS links *cough*)

The term of the strategies will vary depending your “hat color”, but I think all of these rules transcend the levels of campaign duration and risk tolerance. Becoming a master of these areas can help anyone to become an SEO as they become more confident through practice with them.

So as a consumer, what should you look for in your SEO Consultant/ Company?

  • References
  • Results
  • Willingness to educate/ disclose information and explain the risks of any techniques
  • Honesty – If they guarantee rankings, do SE submissions, or meta tag optimization….RUN!
  • Credentials (try searching on their name for starters)
  • Confidence in their answers

As for new SEO’s getting into the industry…stay out of my niches…there’s no money in them! Just kidding, but seriously… spend time learning every day, and never stop. Build Pages. Read. Build Pages. Test. Read. Build Pages. Test. Analyze. Read. Test. Build Pages. Get frustrated. Read. Test. Go to a conference. Read. Analyze. Celebrate! Learn WHO to learn FROM, and don’t follow the chatter and drama of the forums…follow the quality information and learn how to look for and recognize it quickly. Then test it:)

As for billing and sales, here are some WW threads:

I personally started with a reasonable rate until I was comfortable with the clients and what I was providing for the cost. Everytime I get too much work, I double my rates for new clients. Seems to work well for me. It seems strange until you also start to realize the high value of the services you are providing and the value you place on your own “personal time” to get away from work. Don’t spread yourself too thin. As long as the value is there and your skills develop rapidly, the world is your oyster.
Part of this post was inspired by a recent thread at Search Engine Watch:
How To Start & When You Can Charge For SEO

More information about Todd Malicoat aka stuntdubl.

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