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Save on SEO – Increase Your Website Conversion

Online marketing information can change quickly This article is 9 years and 198 days old, and the facts and opinions contained in it may be out of date.

7thpixel.com saw the light. “Practicing SEM without addressing usability issues is like buying ad space during the Super Bowl and then turning the lights off. It’s hard to do business when your customers can’t find what you’re selling,” says company President, Gregg Banse. “lorax” from webmasterworld – from usabilityeffect.com article below by Kim Krause-Berg

There are three important phases in the customer cycle that bear mentioning.

  1. Attraction
  2. Conversion
  3. Retention

As SEO’s, we tend to focus on the first phase because to us it is fun or easy or whatever. Retention and CRM is a different topic for a differnent day. An increase in conversion rates can have an incredible impact on the bottom line of a business. It’s fairly common sense, but it’s sometimes difficult to place adequate systems for conversion tracking and analysis. There are tools out there that oftentimes seem a bit pricey, but when their potential is realized pay for themselves many times over.

Personally, I’m a big fan of Clicktracks analytics because of the ease of use associated with the mountains of information a website owner can pull from it. I actually just upgraded to Clicktracks optimizer and am incredibly happy with it. Had I not upgraded, the licensing would have been $1200 for an unlimited domain 3-user license. Now this kinda sucks for a small business as an up-front fee, but the information that I can pull from it is phenomenal and pays for the licensing fee many, many times over. I like free webalizer for baseline statistics and growth trending too, but CT is just in a whole different ballpark. The new “what’s changed” report for trending is an excellent addition with some fantastic tools for tracking and establishing trend patterns.

Here are some of my favorite conversion articles from my bookmark archives:

WMW Threads

I’ve Got a Terrible Conversion Rate…What Should I Do?

 

  • Examining User Expectations for the Location of
    Common E-Commerce Web Objects
  • Eyetrack III – Consumer Behavior News in the Age of Multimedia – Some excellent studies here.

I’m sure you’re aware that conversion is important to now go out and do something about it!

Where’s the banana?”
Seth Godin“The Big Red Fez”

More information about Todd Malicoat aka stuntdubl.

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