Everybody Still Needs Links

The high demand for links because of their importance in Yahoo, Google, and MSN has pretty much changed the face of the web. Like it or not, your website needs links to be competitive in the internet marketplace. A link campaign really needs to be a part of your marketing mix, and you should plan accordingly. There are lots of creative ways at varying levels of expense to get what you need. It is time consuming, but it is absolutely necessary, and something that thousands of guerilla marketers are successfully pulling off on a daily basis to promote their websites.

Yes, you have to make ‘em look natural, but attaining high quality relevant links has still got to be one of the hardest parts of search engine optimization (aside from algorithm reverse engineering I suppose). I’ve been bookmarking threads on the topic for quite a while, and thought I’d do a “regurgitation post” on the subject. Without further avail, here is the list of some of my favorite link development discussions: