RSS Feed of this site
RSS Feed of this Site

Enter your address for e-mailed updates

say hey

Stuntdubl Internet Marketing Consulting
Don't try this at home!

Wednesday, January 26, 2005

Google Adsense Personalization - Tangent into Search Personalization

I saw this story a couple places yesterday, and it seems like a pretty cool idea. User controlled ads make a site experience more personalized...something I am certain we will see big G movin' to more and more in the near future. Localization is already gettin' hyped all over the place...specialization (video search, news, image search, job searches, etc.) are quite prevelant....personalization is the next big thing in search which hasn't been highly yapped about yet...my guess is that it's been kept fairly low-key since it tends to attract tinfoil hat wearing nutballs that scream about privacy invasion (which it certainly can be). I think G is startin' to get some tough skin about bad press though, and will most likely bite the bullet and start rollin' out all their big-brother-esque personalized search technology. Here is the first shot at personalized search, in case your worried about being on the first on your block to give up all of your personal information. Site flavored search seems to be a move in the personalized search direction as well. Now you know why all the best SEO's are studyin' social network theory right now. I imagine Orkut was quite a big help as well (the founder is a cool guy too.).

As with any new techology, there will be problems with this one. I'm sure those who are quite inventive can already figure out how to use certain content to display the ads they want. I wonder if the click frauders will be able to automate this to choose the ads with the highest CPC.

More on contextual advertising and Adsense, another screenshot, and the discussion at threadwatch

Google Beta Tests New AdSense Ads
Older Posts:
  • It's Not Easy Being a Guerilla - Guerilla Marketing for a Job
  • Big Google News For the Day - Ma Google - Google Bell - Google Phone!
  • A New Internet Marketing Company - Time to Move
  • Google to Release Adwords API
  • Yes Seth, There's a Search Engine "Industry", but There is a Lot of BS in Internet Marketing
  • Wal-Mart Search Engine Optimization Counter Offensive - Information arms race
  • The Rumors Ring Louder - Google Adwords Affiliate Policy
  • Holiday E-Commerce Up 29 Percent to $15.8 Billion
  • Deep Sea Charter Fishing Trip in Florida
  • Are Directories Getting Thrashed on Google?

  • Powered by Blogger

    ©Copyright 2004 - Infinity - Stuntdubl Internet Marketing
    Please don't steal stuff from anyone. Karma.

    Creative Commons License

    This work is licensed under a Creative Commons License.