SEM 2005 vs. 2006 Predictions Table
2005
|
vs
|
2006
|
text link brokerages | vs | viral link attraction – "under the radar" text link purchase |
purchased content | vs | user generated content |
buying pagerank | vs | bashing pagerank |
on-page optimization | vs | on-page naturalization |
any links | vs | "non-seo" links |
lots of links | vs | trusted links |
link exchange | vs | content with links exchange |
geo-targeting | vs | geovertical targeting |
community discussion | vs | community reviewed content |
url rewrites for spiderability | vs | url rewriting for user appearance and viral distribution |
sandbox | vs | trustbox |
directory submission | vs | article submission |
press release links | vs | media distrubution communication |
blog optimization | vs | blog community outreach |
SEO-friendly copywriting | vs | web-copy language synonymy substitution |
information architecture | vs | information architecture and strategic deeplinking |
gut feel and split testing | vs | gut feel and multi recipe conversion tracking |
Algorithm variable testing and threshhold identification | vs | algorithm variable hedge betting |
rise of tagging | vs | rise of user tagging and bookmarking incentivization |
discussion of google | vs | discussion of online media |
blog spam | vs | parasite SEO |
blackhat vs whitehat ethical debates | vs | sandbox existence debates |
real business principles once again matter to online business valuation | vs | real marketing principles actually start to matter again |
tagging and rss search | vs | automated mass tag distibution |
blog readers for seo blogs | vs | reputation management through the blogosphere |
shopping feed optimization | vs | one box optimization |
affiliate ppc arbitrage | vs | affiliate content network based sales generation |
3rd party ppc tools | vs | SE based PPC tools |
click fraud auditing tools | vs | SE click fraud tools in response to increased advertiser pressure |
lots of new google and yahoo acquisitions and products | vs | lots of msn acquisitions and products |
vs | vertical niche specialization | |
vs | page view maximization | |
vs | page view duration optimization | |
vs | usability and standards compliance | |
vs | content contribution incentivization | |
vs | mobile content optimization | |
vs | fictional users | |
vs | "trust spam" | |
vs | improved tracking capability | |
vs | personalization manipulation |