SEM 2005 vs. 2006 Predictions Table
|
2005
|
vs
|
2006
|
| text link brokerages | vs | viral link attraction – "under the radar" text link purchase |
| purchased content | vs | user generated content |
| buying pagerank | vs | bashing pagerank |
| on-page optimization | vs | on-page naturalization |
| any links | vs | "non-seo" links |
| lots of links | vs | trusted links |
| link exchange | vs | content with links exchange |
| geo-targeting | vs | geovertical targeting |
| community discussion | vs | community reviewed content |
| url rewrites for spiderability | vs | url rewriting for user appearance and viral distribution |
| sandbox | vs | trustbox |
| directory submission | vs | article submission |
| press release links | vs | media distrubution communication |
| blog optimization | vs | blog community outreach |
| SEO-friendly copywriting | vs | web-copy language synonymy substitution |
| information architecture | vs | information architecture and strategic deeplinking |
| gut feel and split testing | vs | gut feel and multi recipe conversion tracking |
| Algorithm variable testing and threshhold identification | vs | algorithm variable hedge betting |
| rise of tagging | vs | rise of user tagging and bookmarking incentivization |
| discussion of google | vs | discussion of online media |
| blog spam | vs | parasite SEO |
| blackhat vs whitehat ethical debates | vs | sandbox existence debates |
| real business principles once again matter to online business valuation | vs | real marketing principles actually start to matter again |
| tagging and rss search | vs | automated mass tag distibution |
| blog readers for seo blogs | vs | reputation management through the blogosphere |
| shopping feed optimization | vs | one box optimization |
| affiliate ppc arbitrage | vs | affiliate content network based sales generation |
| 3rd party ppc tools | vs | SE based PPC tools |
| click fraud auditing tools | vs | SE click fraud tools in response to increased advertiser pressure |
| lots of new google and yahoo acquisitions and products | vs | lots of msn acquisitions and products |
| vs | vertical niche specialization | |
| vs | page view maximization | |
| vs | page view duration optimization | |
| vs | usability and standards compliance | |
| vs | content contribution incentivization | |
| vs | mobile content optimization | |
| vs | fictional users | |
| vs | "trust spam" | |
| vs | improved tracking capability | |
| vs | personalization manipulation |
