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The Vanishing Mass Market – Log on, Plug in, and Opt out

Online marketing information can change quickly This article is 16 years and 338 days old, and the facts and opinions contained in it may be out of date.

I love articles like this. Die old media die! Blow up your television. Log on, Plug in, and Opt out…or perhaps Type in, Log on, and Tune out…or maybe just Search in, Sign on, and Buy out. Any way you crack it…turn off your TV and logon. Mass media is losing out to permission marketing and consumer targetting. Spend your ad dollar wisely. Be smarter not bigger. Don’t use your marketing budget on the dodo dummy box…be a little bit creative and start an INTELLIGENT, creative conversation with your customer. Don’t insult the people buying from you by thinking they’ll be impressed by the status quo.

BW Online | July 12, 2004 | The Vanishing Mass Market: “The Web abounds in opportunities for exactly the sort of thematic and demographic targeting that magazines and cable TV offer advertisers. However, ‘paid search’ — the fastest”

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