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CNN – Fear and loathing on the Web: “Gonzo” marketing thrives – July 16, 1998

Online marketing information can change quickly This article is 10 years and 24 days old, and the facts and opinions contained in it may be out of date.

This article is six years old, but I don’t care because I like it.
CNN – Fear and loathing on the Web: “Gonzo” marketing thrives – July 16, 1998: “Reader feedback often informs my advice to clients. One of these is 4WORK.com, which helps jobseekers. CEO Kevin Johansen recently wrote a whacked-out fantasy in which K-Mart managers wager on which shopper will make it to the Blue Light Special first. It’s totally nuts and has nothing to do with his business, so why did I encourage him to put it on the Web? Simple: because humor bespeaks character. People are sick of companies that are long on pitch but short on personality.

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