CNN - Fear and loathing on the Web: “Gonzo” marketing thrives - July 16, 1998
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This article is six years old, but I don’t care because I like it.
CNN - Fear and loathing on the Web: “Gonzo” marketing thrives - July 16, 1998: “Reader feedback often informs my advice to clients. One of these is 4WORK.com, which helps jobseekers. CEO Kevin Johansen recently wrote a whacked-out fantasy in which K-Mart managers wager on which shopper will make it to the Blue Light Special first. It’s totally nuts and has nothing to do with his business, so why did I encourage him to put it on the Web? Simple: because humor bespeaks character. People are sick of companies that are long on pitch but short on personality. “
