Stuntdubl Business Search Marketing Consulting

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This article has some interesting insights on the different types of searchers and what they are REALLY looking for.
Inside the Mind of the Searcher Part II Search Behavior Explored: “What Purchasers looked for on a Landing Page (in order of importance):

• Query Keywords - In a heading or other prominent location
• Product Picture
• Offers - Value added offers, i.e. free shipping
• Prices - Don’t make them ask for it
• Features - Find out more about the product
• Clean Professional Layout - Is this a trusted site
• Clear Conversion Path - Is it easy to buy or ask for more information
• Selection - Ability to see different products in one place. Should have trusted brands featured
• Comparison - Direct comparison between models
• Clear Navigation - Is it easy to move around and continue researching
• Reviews - Consumer reviews, client testimonials

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