Inside the Mind of the Searcher Part II Search Behavior Explored

Online marketing information can change quickly This article is 15 years and 140 days old, and the facts and opinions contained in it may be out of date.

This article has some interesting insights on the different types of searchers and what they are REALLY looking for.
Inside the Mind of the Searcher Part II Search Behavior Explored: “What Purchasers looked for on a Landing Page (in order of importance):

Query Keywords – In a heading or other prominent location
Product Picture
Offers – Value added offers, i.e. free shipping
Prices – Don’t make them ask for it
Features – Find out more about the product
Clean Professional Layout – Is this a trusted site
Clear Conversion Path – Is it easy to buy or ask for more information
Selection – Ability to see different products in one place. Should have trusted brands featured
Comparison – Direct comparison between models
Clear Navigation – Is it easy to move around and continue researching
Reviews – Consumer reviews, client testimonials