The big news this week is most definitely going to be Overture Local Match. I’m sure there will be lots of other reports about it elsewhere, but I read the first few articles passed on by Martinibuster of WW:
Yahoo Unveils Local Match at ClickZ, and:
Overture Starts Local Search Ad Program at DMNews.com
Regional targetting has been very effective for many folks on Google Adwords, and we will see just how well Yahoo does local search.
Todd Malicoat is an digital marketing strategy consultant specializing in search engine optimization, social media, and traffic acquisition based in San Francisco (Silicon Valley), CA. He works with startups, small business, and corporate giants - with the requirement that they move quickly, and embrace search from the top down for better business results, and constant improvement of their websites. He travels the bay area with his laptop, and preaches SEO and internet marketing strategy to find a way to fund his next exotic fishing trip.
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