Overture Local Match is Going Live.

Online marketing information can change quickly This article is 12 years and 362 days old, and the facts and opinions contained in it may be out of date.

The big news this week is most definitely going to be Overture Local Match. I’m sure there will be lots of other reports about it elsewhere, but I read the first few articles passed on by Martinibuster of WW:
Yahoo Unveils Local Match at ClickZ, and:
Overture Starts Local Search Ad Program at DMNews.com

Regional targetting has been very effective for many folks on Google Adwords, and we will see just how well Yahoo does local search.

Overture – Local Match