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Overture Local Match is Going Live.
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The big news this week is most definitely going to be Overture Local Match. I’m sure there will be lots of other reports about it elsewhere, but I read the first few articles passed on by Martinibuster of WW:
Yahoo Unveils Local Match at ClickZ, and:
Overture Starts Local Search Ad Program at DMNews.com
Regional targetting has been very effective for many folks on Google Adwords, and we will see just how well Yahoo does local search.
