Microsoft’s MSN plans new search engine in July
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MSN is gearing up to compete with Google. I am personally interested to see how heavily the search will be integrated into MS Longhorn, which will probably the OS of most of us in five years or so. Ease of use has always played a part with successful technology, and chances are if it takes one extra step to use search technology, it will most likely be used by less people (especially those who can’t figure out that one step). Many people still cannot decipher between the address bar and a search bar, and type www.yahoo.com into msn’s default search page that shows up as Internet Explorer’s (yet another default) default homepage.
While I would like to see more diversity in the SE marketplace, MS is hardly the ideal model for fair competition. I would be surprised if the search wasn’t firmly integrated into the new OS. With all the bells and whistles that Longhorn will most likely offer, it WILL effect the future of search. Again the SE game will change…
Microsoft’s MSN plans new search engine in July
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