Stuntdubl Business Search Marketing Consulting

Dan Zarrella Guest Post - Go Viral with the “They Might Miss it” Hook

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One of the most surprising things I learned while working on my viral content sharing report is that one of the most common reasons people send content to their friends is because they believe that otherwise their friends may not see it. People who mentioned this typically said things like "they might have missed it," "they might not have seen it on their own," or "some of my friends aren't up on the news." Almost 6% of the respondents to my survey specifically gave some variation of this motivation and I believe this percentage is merely the tip of the iceberg since users often do not fully understand all of the triggers at work in their own behaviors (as Dr. Clotaire Rapaille says "most people don't know why they do what the things they do.").

Wordcamp Wordgame

Sitting here with David Klein (mastermind behind the thinktank, who is selling an extraordinary door lock in the near future at Wordcamp playing wordgames - get the full scoop on them here.
So here’s the game- post the answer here, and come pick up your prize from DK at the registration desk if you’re at wordcamp, or play along, and get the prize at SES if you’re coming.
What do these have in common?
Euchre
Pineapple
Faro
Anaconda
Pinochle

Internet Marketer’s Charity Party - IMCharityParty.com

SES San Jose should be a great time. I’m slotted to moderate a session on SEO friendly design and development, as well as do a site review session. I’m glad I didn’t have to create a new presentation, because planning a party is tough! Anyhow - I hope you’ll make it, and help promote it.
Here’s all the Details:
Who: You!
What: Internet Marketer’s Charity Party - http://www.imcharityparty.com
for:
* The Children’s Hospital of Aurora, CO
* The Leukemia & Lymphoma Society

Shoemoney Tools Board Member

Just a quick note to everyone to check out Shoemoney’s new Tools. I’m very proud to announce I’ll be on Jeremy’s Board to help out with the tools. They’ve got some great stuff in there already, and you can bet that Mr. Dillsmack will be coming up with some sick new stuff as well. Looking forward to seeing their arsenal expand.

Competitive Webmaster Tools Presentation Tomorrow

Last chance to signup for the MarketMotive/ Search Engine Strategies Webcast tomorrow at 9am PST. You can read more about it here. Should be a doozy.

Recent Interviews - Search Engine Journal and Voices of Search

I did a couple of interviews at SMX Advanced in Seattle that have recently been published. Thanks to Tom Schmitz, the Seattle SEO, for the interview on Voices of Search - You can check it out here We talked about professional career progression, industry history, and other internet marketing tips. The second interview is with Rhea Drysdale, of Less Everything (who does some awesome Ruby on Rails Development). Rhea’s interview with me is at Search Engine Journal - You can read the interview with Rhea here. Since I’m being shameless today, I also redesigned ToddMalicoat.com recently - which archives all interviews, mentions, etc. Wow - if my head gets any bigger, I’m not going to fit into my house soon.

SES Toronto and MarketMotive - Competitive Webmaster Tools Seminar

I’ve spent the last three weeks compiling the master list of competitive webmaster tools. I don’t think I’ve worked this hard on something in quite some time, and it’s definitely the best presentation I’ve ever done. Currently at over 300 screenshot slides - It will likely go over 400. You won’t be let down with the session (or I’ll make it up to you personally if it sucks). You can signup here for Toronto or here for the shorter webinar version (2 hours) via MarketMotive. I’ll be covering the best tools I know for:

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