Business Management Consultant - Stuntdubl Search and Marketing Consulting

Welcome back! Good to see you. If you haven't seen it, here's the archive of my best writing. Thanks for visiting!

I microblog now more than I blog at Twitter.com/stuntdubl
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Thanks to everyone who helped me by voting for the post 7 Reasons Your Social Media Failed (and how to fix it).for the 2010 Social Media SEMMY. I’m honored that my writing is held in such high regard by people. Getting something like this is a bit of a big deal to me - not because I really am this vain (okay maybe a little vain), but because I know I was nominated and voted by search and social community folks who appreciated me taking the time to write something decent to learn from and help make their day to day a bit easier. I’m very lucky to be a part of a great community of search and social marketers who have inspired me to a level of success I really never thought was possible (I mean seriously, writing an acceptance speech? I’m trying to be cool here, but I love you guys:) Thanks to everyone in the community who has ever helped me with something. Keep helping folks, one day it always pays off (if only in beers at conferences and shiny badges:)

Ted Ulle aka "Tedster" surpassed a mind-blowing 26,000 posts at Webmasterworld where he has been an adminstrator for years as one of the unsung heros of SEO as a gracious contributor to one of the web’s most comprehensive and informative SEO forums. Tedster was credited with discovering the possible cause of the Google’s 950 penalty, among a multitude of other discoveries and assertions that have helped to shape the thinking of the community over the last decade.

I haven’t spent a lot of 2009 posting for my little marketing blog, and I miss taking the time to sit down and write about what I’m learning. 2009 has been a whirlwind of projects outside the scope of just SEO, and I’ve realized that talking isn’t doing.  It’s made me realize that over-simplifying what I do on the web to purely SEO is doing myself a disservice due to a variety of factors discussed below. Those of you with years of experience building and improving ever aspect of a website deserve more credit than you sometimes receive. I’ve watched many of my friends and peers write books, develop large communities on the subject, and take jobs at some of the most prestigious companies in the world. Despite all this, I doubt I will continue to pitch myself as “an SEO” for much longer. I know I will always truly “be an SEO” at heart, but I think it’s time to move on (for real this time). I will most likely focus on online business management consulting, and improving business’s overall online profits through refining processes and strategies. What will that look like? Probably something very similar to the services I’ve been providing clients for years, with a more generic label that doesn’t elicit the same negative connotations. Really, how different can our marketing services be from the likes of Mckinsey , Accenture, ECGMC, OliverWyman, or others in the management consulting association?

In seven plus years working as a seo consultant, I’ve learned that there’s only a few things that separate good consultants and agencies from great ones. One of the most important elements to greatness is being able to set realistic expectations and achieve them for satisfied customers over the longterm. In a marketplace that represents markets that are shifting like quicksand with a gaggle of dynamic inter-connected variables to search ranking, this becomes nearly mission impossible. One of the most unique skills that I’ve come to realize great SEO folks possess is the ability to analyze a link profile and set these realistic expectations for long term rankings based on a nearly psychic level of analyzing backlink profiles. Everyone has a unique toolset to get the job done, but disseminating the information into an actionable plan and commissioning resources within budgetary confines to make the project feasible are the most important aspects to this unique skillset of conducting search engine optimization at a high level.

I will just be renting for a while - but I could use a hand on the inside scoop on things. If you are a top notch real estate agent in the Miami area, I could use your help. In return, I’ll be happy to answer some SEO questions, because I’m sure your website could use some improvement. I promise it will absolutely be worth your while. If you’re a Miami SEO, and you’re reading this - do your real estate buddy a favor and have them get in touch;) If you’re the person I’m looking for - drop me a line at todd at this domain name or just fill out the contact form. I am looking at moving around the beginning of January to either Coconut Grove, Brickell, or Sunny Isles. I’ll be taking applications for a week or two - tell me why you’re my realtor - if you don’t have a website already - you needn’t apply.

1. Pay extra for premium domains (if you develop them)

Market Motive faculty Bryan Eisenberg has a great list of 69 really killer tools for making your website better. Since I’m a big tool fan myself, we’re planning a future Market Motive panel to discuss our favorite tools for website. It should be truly awesome - if for some reason you don’t know Bryan - you’ve been living under a rock, and are missing out on one of the true top level experts on conversion optimization. This guy literally wrote the book on the subject (in fact, several of them). Check out Bryan’s awesome list of tools to make your website better, and keep an eye out for our upcoming webcast on MM on all our favorite tools in the web marketing arsenal.